Integrating Brands and Social Good: The Sumu Gochi Project by ADDReC
Integrating Brands and Social Good: The Sumu Gochi Project by ADDReC
ADDReC Inc., headquartered in Shinjuku, Tokyo, is a production company focusing on branding, space design, and service design for the apartment hotel brand, Sumu powered by Airbnb Partners. This innovative company has recently joined forces with Gigi Inc. to bring a groundbreaking initiative to life: the Sumu Gochi project, which aims to transform local restaurants into community dining spaces for children.
What is Sumu Gochi?
Sumu Gochi is a community initiative that utilizes corporate sponsorships and support from local governments to convert existing restaurants into child dining spaces. It aims to provide meals worth 1,000 yen to children in the Taito area. By utilizing the
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