#United States #Newark #SKITTLES #TWIX #Mars Halloween

Mars Unveils a Spooktacular Lineup for 2026 Halloween

As the spooky season approaches, Mars, a premier name in Halloween treats, has kicked off its third annual Halfway to Halloween celebration. This year, Mars introduces an impressive array of seasonal goodies to delight fans, highlighting their commitment to creativity and consumer desires. The 2026 Halloween lineup showcases both innovative new products and cherished favorites, ensuring there's something for everyone to enjoy.

New Exciting Offerings

Among this year's standout products are the newly launched SKITTLES® POP’d Creepy Crunch and TWIX® Skulls. The SKITTLES® POP'd Creepy Crunch introduces a unique freeze-dried version of the classic candy, serving up a surprisingly crunchy texture that is sure to please candy lovers. On the other hand, TWIX® is gleefully transformed with its eerie skull shapes, featuring both single and share-sized options. These innovations reflect consumer preferences for novel textures and festive designs, perfect for Halloween gatherings.

The Festive Collection

Mars's Halloween portfolio boasts over 120 different items, ensuring that everyone can find their favorite treats. With more than 60 variety bags available, ranging from smaller assortments of 15 pieces to massive bags containing 350 pieces, there's plenty to satisfy every ghost and goblin looking for a sweet reward. Importantly, Mars is expanding on the consumer-approved fun-size bag selection to include SKITTLES® Sours and Gummies, allowing for even more variety during the spooky season.

A Closer Look at the 2026 Lineup

Here's a preview of the 2026 Halloween offerings:

• - New Innovations

- SKITTLES® POP'd Creepy Crunch
- TWIX® Skulls
- SNICKERS® Fun Size Pumpkins

• - New and Expanded Offerings

- MM's® Fun Size Minis Chocolate Candies Variety Mix (Milk Chocolate, Peanut Butter)
- SKITTLES® Fun Size Bags (now featuring SKITTLES® Sours and Gummies)
- SKITTLES® Gummies Fun Size Variety Mix (Sour, Original, Wild Berry)
- Fun Size Fruity Favorites Variety Mix (SKITTLES® Original and Wild Berry, STARBURST® Original and FaveReds)

• - Returning Halloween Staples

- MM's® Milk Chocolate Pumpkin Pie
- MM's® Halloween Blends (Milk Chocolate, Peanut, Peanut Butter)
- SNICKERS® Pumpkins
- TWIX® and SNICKERS® Ghoulish Green
- SKITTLES® Shriekers

Community Celebration in Topeka

To mark the excitement of Halfway to Halloween, Mars's headquarters in Topeka, Kansas will host a special event on Thursday, May 14. This celebration will bring together community members for an evening filled with trick-or-treating featuring Mars candies, music, food, and other festive activities held at Redbud Park from 6 PM to 8 PM CT. It promises to be a frightfully fun evening for all ages.

Get Ready for the Upcoming Season

Fans won't have to wait until October for these delightful treats, as the 2026 Halloween product lineup starts rolling out to store shelves and online this summer. With such a wide selection, Mars aims to ensure that everyone can find a treat to enjoy this Halloween season. Whether you're a fan of classic chocolate bars or new flavor adventures, Mars has something wickedly delicious to offer.

For those eager to explore these spooky sweets and plan ahead for their Halloween festivities, mark your calendars and keep an eye out for the exciting new products launching soon.

For more details about Mars and its beloved products, visit mars.com and connect on their social media platforms.