#Japan #Tokyo #Mitsui Sumitomo Trust #Super Middle Seniors #Dynars Club

Super Middle Senior Consortium Second Study Session

On August 26, 2025, the Super Middle Senior Consortium is set to hold its second study session in the East Japan area, aimed at fostering collaboration among businesses beyond corporate boundaries. This initiative, which began on June 6, 2025, seeks to explore innovative strategies tailored to the needs of middle seniors and affluent individuals in Japan.

Event Details

The event will take place at Glider Associates in Shinagawa, Tokyo, from 5:00 PM to 6:30 PM, with registration starting at 4:45 PM. Attendees are encouraged to arrive early for a smooth check-in process.

Keynote Address

The highlight of the session will be a presentation by Hirokazu Mitsuda, the head of the Management Strategy Department at Mitsui Sumitomo Trust Club (Diners Club). He will share his insights on the trends observed within Japan's affluent middle seniors. This is a unique opportunity for businesses interested in understanding the nuances and collaboration opportunities in this demographic.

Target Audience

Attendance is free of charge but limited to 15 participants. Those who wish to join should register by August 18, 2025. The consortium is specifically targeting registered members of the Super Middle Senior Consortium, with a focus on company representatives involved in business operations.

Importance of the Session

Mitsuda’s experience within the affluent market since joining Matsuzakaya in 1987, along with his role in guiding new business developments at Mitsui Sumitomo Trust Club, uniquely qualifies him to explore how to attract this demographic's attention through tailored business ventures and services. His extensive background will provide valuable insights and stimulate discussion on how to best engage with affluent seniors.

Context and Relevance

As the affluent senior demographic continues to grow, their needs and preferences are evolving. Participants in this session will benefit from direct engagement with experts, opening avenues for collaboration and knowledge sharing. The event also promises to be a networking opportunity where members can interact with like-minded professionals and expand their understanding of affluent consumer behavior.

How to Register

To attend this event, interested individuals must register prior to the deadline. Those who are not yet members of the Super Middle Senior Consortium must complete the registration form for non-members before applying for the study session.

Post-Event Coverage

A summary of the session will be published on the Super Middle Senior Consortium’s official website, allowing those unable to attend to catch up on key discussions and insights shared during the event.

For more detailed information about the consortium and registration links, you can visit the official website.

The event is positioned to be a vital discussion platform for companies looking to deepen their understanding of affluent middle seniors and pioneer new business practices tailored to this demographic. Whether you are a company looking to innovate or simply wish to learn, this study session promises to be both informative and engaging.