#Japan #Tokyo #Christmas #Muji #DIY Kits

MUJI Unveils Festive Christmas Products for 2023

MUJI, known for its minimalistic and quality products, is shaking up the holiday season this year with the launch of an array of Christmas-themed items. Starting November 5, 2023, customers can look forward to an exciting line-up available at MUJI stores throughout Japan. With a focus on creating a enjoyable experience around the holiday waiting period, MUJI's 26 seasonal products include festive sweets, refreshing drinks, and fun DIY kits, perfect for both children and adults.

Celebrate Together: A Focus on Quality Time

The theme of this year's Christmas offerings is “Everyone is waiting for the same time”, promoting not just products, but also a way to enhance the festive waiting period. Each product aims to make every day leading up to Christmas special, embodying three key concepts: “The joy of waiting”, “Creating something special with good quality items”, and “Enjoying the time spent together.”

Among the new products to be launched are Candi Popcorn available in strawberry and caramel flavors. These sweet treats are designed for sharing, with each flavor wrapped in five separate bags, making it easy for families to enjoy together. Another highlight is the Christmas Donut with Raisin & Apple, reminiscent of traditional stollen, featuring a mix of rum-soaked raisins and candied apples, finished with a sprinkle of cinnamon. With 8 pieces in each bag, it's perfect for sharing and enjoying gradually.

Shanmeri, a delightful non-alcoholic sparkling drink available in apple and strawberry flavors, rounds out the list. With a balanced sweetness, it’s a perfect treat for all ages and provides that festive touch when popped open, adding to the holiday ambience.

DIY Kits for Creative Celebrations

Every year, MUJI’s handmade kits draw enthusiastic responses, and this year is no exception. Among them is the Gingerbread House Kit, revamped for easier preparation. This DIY project has been modified to reduce the number of oven usages from four to just two, ensuring that the fun remains hassle-free. Alongside this, the Christmas Baumkuchen Wreath Chocolate Kit and the DIY Christmas Cookie Cutter Set are also making a return, allowing families to create homemade holiday delights.

Additionally, festive classics will also be returning in special Christmas packaging, including popular offerings like Boulde-neige and Beet Sugar Biscuits. Alongside festive sweets, MUJI will continue to offer seasonal drinks such as the Winter Blend Coffee Drip, ideal for pairing with their holiday treats.

Effortless Gourmet Meals with Cooking Kits

To add to the Christmas cheer, MUJI introduces cooking kits that make preparing gourmet meals easy. Highlights include the Seafood Paella Kit, which features a delectable seafood soup base infused with saffron, along with clam and shellfish ingredients, all designed for simple frying. The Meat Gratin Kit simplifies the dish-making process: just add pasta and create a comforting, large dish that is perfect for holiday gatherings.

Building on customer feedback, the much-loved Chicken Kit for tender cooking using malt is also back, enhancing the offerings for a satisfying and festive home-cooked meal.

With this exciting new range, MUJI not only spreads joy but also invites everyone to enjoy shared experiences through creative cooking and festive treats this Christmas season. The product line will be available in stores while supplies last, so eager customers are encouraged to visit early and celebrate the spirit of joy, togetherness, and warmth that the season brings.