#Japan #Tokyo #E-Commerce #UHA #Westex Japan

Overview of the itsumo Conference 2026

The upcoming itsumo Conference set for February 6 and February 16, 2026, will bring together prominent figures from the e-commerce sector. UHA Mikakuto and Westex Japan will share their successful strategies that have enabled them to thrive in Japan's rapidly evolving e-commerce landscape. As the industry undergoes significant changes, this conference will delve into the effective methods these brands have employed to maintain consistent growth.

Current Trends Impacting E-Commerce

The e-commerce market is currently experiencing unprecedented transformations driven by three main factors:

1. Diversification of Platforms: The rise of various shopping platforms, including major local e-commerce sites and emerging social commerce options like TikTok Shop, has significantly broadened consumer choices, leading to intensified competition.

2. Shift in Purchasing Behaviors: The influence of AI technology is reshaping how consumers interact with brands. Buyers are increasingly moving away from traditional keyword searches toward chatting with AI, leading to new discovery methods for products and brands.

3. Optimization of Marketing Efforts: With the full utilization of e-commerce across the customer funnel and the rising costs of advertising, businesses are now required to make smarter investment decisions and optimize their lifecycle value (LTV) management.

In light of these shifts, understanding what successful brands are doing to achieve sustainable growth is crucial. This conference will feature key e-commerce leaders discussing their strategies and concrete practices over two days.

Day 1 Highlights: Behind-the-Scenes of Continuous Growth

On February 6, the first day of the conference will spotlight Westex Japan and their unique strategies that have positioned them at the forefront of the baby and maternity goods sector. General Manager Mr. Tsukada will detail the steps taken for sales growth and unveil their e-commerce platform strategies for 2026, providing attendees with insightful methods to navigate a competitive market.

Day 2 Highlights: National Brand Strategies for Growth

February 16 will showcase UHA Mikakuto, a leading confectionery manufacturer in Japan. Mr. Ogura from UHA will present the company's e-commerce growth strategies and the concrete initiatives they have undertaken to leverage major e-commerce platforms for sustained brand development. This session promises to unravel the tactics of a national brand's approach to maximizing customer acquisition and profitability in the digital space.

Event Details

• - Event Name: itsumo Conference 2026 SPRING
• - Dates: February 6 and 16, 2026
• - Time: 1:00 PM to 5:00 PM each day
• - Location: Tokyo Midtown Hibiya 8F + Zoom Webinars
• - Target Audience: E-commerce leaders and marketing professionals from brands and manufacturers
• - Registration and Details: itsumo Conference Registration

Contact Information

For inquiries, please contact the conference office at itsumo Co., Ltd. via email at [email protected]. Our office hours are Monday to Friday, 10:00 AM to 6:00 PM.

About itsumo Co., Ltd.

itsumo Co., Ltd. is dedicated to creating the future of e-commerce in Japan. We offer comprehensive support for e-commerce businesses and operate D2C and e-commerce platforms. By blending human expertise with technology, we empower both B2B and consumer-facing businesses to thrive in the digital marketplace.

Company Headquarters: 1-13-2 Yurakucho, Chiyoda-ku, Tokyo, 100-0006, Japan
Phone Number: 03-4580-1365
Corporate Website: itsumo Co., Ltd.