#Japan #Nagano #Sirotan #Creative Yoko #Birthday Fair

Celebrate Sirotan's 27th Birthday Fair!

Join us on July 10, 2026, as we launch the much-anticipated ‘Sirotan Birthday Fair,’ commemorating the 27th anniversary of the beloved original character Sirotan. Hosted by Creative Yoko, the festivities will take place at all Sirotan stores across Japan and on our online shop. This year’s captivating theme is “Sirotan Pukapuka Marine Park,” promising a summer full of joy and nostalgia for fans of all ages.

This Year's Theme: “Sirotan Pukapuka Marine Park”

Sirotan, established in 1999, has successfully brought comfort and joy to a wide audience for nearly three decades. In honor of its 27th birthday, this fair will showcase a delightful visual of a marine park brimming with attractions such as a giant Ferris wheel and roller coasters. Catch Sirotan enjoying the park with friends like Raccoon Inu, Ramune, and Shell, reveling in fun activities and mini shops within a pastel-colored landscape reminiscent of joyful summer memories and theme park visits from childhood.

The theme further extends to intriguing features like a Ghost House and Game Center, stimulating adventure and excitement through various experiences.

Exclusive Items Just for the Birthday Fair!

The fair will unveil a range of exclusive merchandise showcasing delightful scenes of Sirotan and friends enjoying their time at the marine park. Starting July 10, fans can purchase:

• - Sirotan T-shirts featuring sea slugs and ikari (4 sizes) - ¥2,900 (tax included)
• - Melamine plates (¥1,320), trays (¥1,100), square bowls (¥880), and tumblers (¥880)
• - Marine Park Keychains - ¥2,200 each (due to stock delays, these will be available after July 10)
• - Sirotan Pukapuka Marine Park drawstring bags - ¥980 (also subject to delays)

Moreover, a thrilling and adorable lottery themed after the Ghost House will be introduced, with no losing tickets:

• - Sirotan Scary Cool Night Lottery tickets - ¥990 per ticket, available at official stores starting July 10.

- Online orders for bulk sets start on July 3 at 12:00 AM.

Meet Sirotan at the Greeting Events!

Meet Sirotan in person during our special greeting events scheduled for:

• - July 11 & 12: Lalaport Tachikawa Tachihi Sirotan Friends Museum
• - July 11 & 12: Aeon Mall Higashiura Mother Garden
• - July 18 & 19: Aeon Mall Sakai Kitahanada Mother Garden & Pet Paradise
• - July 25 & 26: Yokohama World Porters Sirotan Funwari Store & Mother Garden

Make sure to collect your advance tickets at each venue to ensure your spot!

Pop-Up Stores in Nagoya and Tokyo

Nagoya Hands Gate Shop

Conveniently located directly at Nagoya Station, the pop-up store allows easy access for commuters, shoppers, and summer travelers to enjoy the comforting world of Sirotan.

• - Duration: July 12 to July 25, 2026
• - Opening Hours: 10:00 AM to 9:00 PM (closing at 7:00 PM on the last day)
• - Location: Aichi Prefecture, Nagoya City, Nakamura Ward, Meieki 1-1-2, Gate Walk B1 Nagoya Hands
• - Buyers spending ¥3,300 or more will receive a limited sticker; spending ¥5,500 or more will earn a limited badge (limited availability).

Tokyo Station Ichiban Plaza

The largest pop-up store of the year, themed around “Sirotan Pukapuka Marine Park” within a gaming center, will debut its unique exhibits here.

• - Duration: July 24 - August 6, 2026
• - Opening Hours: 10:00 AM to 8:30 PM (closing at 6:00 PM on the final day)

More details will follow in an upcoming announcement.

About Sirotan

Sirotan embodies our company’s ethos of “comfort, healing, encouragement, and connection.” This charming character, modeled after a harp seal, has become a mainstay in the hearts of many since its debut. From soft plush toys to various merchandise, these offerings provide healing and joy across generations. In addition, starting October 2026, Sirotan will have its much-anticipated TV anime premiere on TV Asahi every Saturday at 4:29 PM.

For more information, visit our official website here or follow us on X here.

About Creative Yoko

Celebrating our 45th anniversary as of March 2026, we remain dedicated to fostering joy and creativity through our original characters such as Sirotan, as well as brands like Pet Paradise and Mother Garden. We are committed to enhancing daily life with our thoughtfully designed products.

CEO: Takeyuki Kitahara
Headquarters: 381-8545, Nagano Prefecture, Nagano City, Takada 667-16
Business Scope: Pet fashion, pet supplies, event management, and character licensing
Website: Creative Yoko