Fujifilm Introduces Instax WIDE 400 in Elegant JET BLACK Color

Fujifilm Expands Instax WIDE 400 Lineup with JET BLACK

Fujifilm Corporation, headquartered in Minato, Tokyo, has announced the addition of a sleek new color, JET BLACK, to its acclaimed instax™ “Cheki” instant camera lineup. The new model of the instax WIDE 400™ will be available for purchase starting April 24, 2026. Along with the camera, users can also purchase a matching camera case for a complete look.

The instax WIDE 400, which launched in July 2024, is designed to accommodate wide format film that is double the size of the standard mini format. This analog instant camera allows users to easily take photos with simple functionality: just twist the lens to power on, frame the shot, and press the shutter button. The integrated self-timer feature has earned praise from users worldwide, making it easy to capture moments during group outings and outdoor activities.

The WIDE 400 has been recognized for its design, combining functionality with aesthetics. It has secured numerous prestigious awards, such as the Red Dot Design Award and the iF Design Award, acknowledging its innovative design principles.

With the introduction of JET BLACK, Fujifilm is adding depth with its matte finish, offering a sophisticated take on the classic black color. This new variant is stylish yet versatile, making it suitable for a variety of settings—from casual outdoor events to urban snaps, weddings, and parties. Together with the vibrant existing color, GREEN, users now have options that reflect their personal style and the unique scenarios in which they utilize their camera. This expansion broadens the applicability of the WIDE 400 within diverse lifestyles.

Fujifilm continues to push the boundaries of instant photography, enabling users to enjoy the instant gratification of printing photos right after they are taken. The company remains committed to enhancing the instax™ experience, expanding the world of instant photography.

For more information, the official website dedicated to the instax WIDE 400™ can be found at Instax WIDE 400 Official Site. You can also explore more about instax™ photography on their main site Instax Official Site, and follow them on social media platforms such as Instagram, TikTok, Twitter, and Facebook.

Since its debut in 1998, the instax™ brand has captivated users with its instant photo system, also affectionately known as “Cheki.” The brand has evolved alongside current trends and advancing technologies, offering not only analog instant cameras but also hybrid instant cameras, smartphone printers, and compact cameras. This broadens the range of photographic enjoyment and attracts a diverse user base. Current statistics show that instax™ is now available in over 100 countries, with more than 100 million units sold globally.