#Japan #Tokyo #Elleair #Disaster Kit #Yasashisa Stock

Elleair's Innovations: Introducing 'Yasashisa Stock'

In response to the increasing frequency of natural disasters across Japan, Daiwa Paper Company, the operator of the leading hygiene paper products brand Elleair, has launched its first ever disaster preparedness kit known as 'Yasashisa Stock' on February 26. This kit is designed to cater to the needs of households preparing for potential stay-at-home evacuations during emergencies. The 'Yasashisa Stock' kit includes essential daily use items packed conveniently into a single box, making it easy for families to be ready for unforeseen circumstances.

What is Included in the Kit?

The 'Yasashisa Stock' features two product variances: a standard kit and a women’s exclusive kit. The Standard version contains essential items such as toilet paper and masks, while the Women’s kit focuses on hygiene products like sanitary supplies and incontinence care items. By using these products regularly at home and replenishing them as needed, families can effectively implement a rolling stock strategy for disaster preparedness.

With a focus on convenience, the company's research indicates the need for effective roll stock awareness, which currently stands at 88.8%. Despite this, only 55.3% of respondents actively implement these strategies, often due to uncertainties regarding how much to stock or the effort required to gather necessary supplies.

By providing an all-in-one solution, 'Yasashisa Stock' aims to alleviate concerns surrounding home evacuation, ensuring that no one is left unprepared. This initiative not only emphasizes the importance of having proper supplies during a disaster but also seeks to normalize discussions about emergency readiness within families and communities.

The Need for Preparedness

Recent surveys reveal alarming statistics: over 92.6% of individuals expressed interest in considering home evacuations in the face of disasters, yet there's a significant gap in actual preparedness, especially for daily goods. While nearly 90% of respondents confirmed they stock up on food and water supplies, the numbers drastically drop when it comes to hygiene products. For instance, only 36.1% have stocked up on sanitary products while a mere 14.9% have adequate supplies of incontinence care items.

This discrepancy underscores the firm's commitment to enhancing sanitary supplies' preparedness, which is essential in maintaining health and hygiene during emergencies. Elleair aims to combat these variables with the 'Yasashisa Stock' kit, promising a reliable source of sanitary goods that families can trust, even in troubling times. Notably, the standard kit includes an engaging game, 'Elleair Egao ni Touch Fureai Sugoroku', as a conversation starter and emotional support feature during stressful situations.

Conclusion: Moving Towards Sustainable Living

Elleair is committed to providing a safety net for households, promoting easy preparedness for unforeseen events while incorporating sustainable living practices in line with the UN SDGs. The collaboration with food and water suppliers will fortify its commitment to convenience in disaster kits that now cover essential daily items alongside food supplies. By fostering a culture of preparedness, Daiwa Paper aspires to contribute to a safer, more resilient society.

As families embrace the 'Yasashisa Stock', they will not only be ready for emergencies but also benefit from integrating these essentials into their daily lives. Whether you are practicing rolling stock for the first time or enhancing your existing preparedness strategy, the Elleair Disaster Preparedness Kit provides all the necessary tools to care for your family wisely and effectively.