#Japan #Osaka #Microsoft 365 #Media Fusion #Web Promotion

Media Fusion's New Web Promotion Option Set to Transform University PR

In an exciting development for higher education institutions, Media Fusion Co., Ltd., headquartered in Osaka, is gearing up for the launch of its advanced web promotion enhancement option (M365 version) aimed at universities, set for the end of July 2026. This innovative feature is designed to transform how universities broadcast their research efforts and social contribution initiatives to a variety of audiences.

The new option will allow universities to leverage the long-standing functionality of creating multiple purpose-specific public-facing websites, a feature previously available only in on-premises versions, now made compatible with the Microsoft 365 environment through the 'New Light Pack'. Utilizing research performance data managed by researchmap, institutions will be able to construct tailored PR sites that serve different audience needs.

Addressing the Communication Challenges in Higher Education

Many universities currently face significant challenges in communicating their research and societal impact effectively. Traditionally, researcher biographies and accomplishments are presented in a static, resume-like format. However, the varying information needs of different audience segments—such as corporations, local government entities, prospective students, and the media—demand a more flexible and strategic data dissemination approach. Building distinct promotional sites for each purpose often leads to costly custom developments and ongoing operational burdens.

Innovative Solution: Custom PR Sites for Targeted Communication

This new option from Media Fusion allows for the integration and management of research achievement data alongside information regarding social contribution activities and community collaborations—all from a unified database. Consequently, universities can develop multiple specialized public sites, adapted to the unique interests of diverse audiences. For example:

• - A research highlights site
• - A social contribution activity site
• - A community collaboration showcase
• - A faculty introduction site geared toward students

This restructuring of researcher information enables institutions to convey not just who is conducting research, but also what the university is achieving in real-time.

Key Features of the New Web Promotion Option

Core Feature 1: Multiple Purpose-Specific Public Display Development

Universities can create multiple public pages based on researcher information tailored for research highlights, social contribution activities, regional collaboration, classroom introductions, and other areas, altering search targets and display items based on audience needs.

Core Feature 2: Visual PR Through HTML Editing

Content can be edited similarly to a blog, allowing users to incorporate images and videos to create visually appealing posts. This makes it easy for departments to communicate their research and community efforts effectively, enabling responsible parties to update and manage the content themselves.

Additional Features

Along with the above, the system offers robust search capabilities based on activity classification, region, keywords, and ensures a stable publishing environment with the support of the MF Faculty Achievement Management Cloud 3.0.

Structuring for SEO and GEO Advantages

The structured content approach, which organizes research themes and social contribution activities into easily accessible segments with text, images, and videos, enhances the foundation for finding relevant information via traditional search engine optimization (SEO), as well as improving visibility in generative AI searches and AI response engines. This dual strategy fosters discoverability for university research achievements and social contributions, utilizing a GEO (Generative Engine Optimization) framework for enhanced information outreach.

Proven Track Record Redefined in the Microsoft 365 Space

Media Fusion's solution builds upon years of successful implementation of on-premises models, having developed numerous dedicated research and social contribution initiative sites for various universities. This new M365 offering will bring the wealth of this experienced knowledge directly to the higher education market.

Overview of the Web Promotion Enhancement Option

• - Product Name: Web Promotion Enhancement Option (M365 Version)
• - Launch Date: Late July 2026
• - Development Basis: Microsoft 365 (SharePoint, Power Apps, Power Automate, Power BI) + MF Faculty Achievement Management Cloud 3.0
• - Target Audience: Research support, public relations, and community engagement departments of universities and higher education institutions
• - Key Features: Creation of multiple purpose-specific public sites, visual PR through HTML editing, and integration of research and community-focused data management.
• - Cost: [Inquire for details]

Conclusion

As universities increasingly strive for transparency and engagement with their communities, Media Fusion's new web promotion enhancement option stands to revolutionize how they present their achievements and initiatives to various stakeholders. For more information on how to implement this innovative solution, please contact Media Fusion today.