Proven Winners®, the esteemed plant brand, is set to launch a remarkable collection of pollinator-friendly plants in 2026, designed specifically to cater to the ever-increasing interest among gardeners in supporting local pollinator populations. With bees, butterflies, and hummingbirds facing habitat loss and other environmental challenges, the introduction of these new plants could not come at a better time.
A recent survey conducted among over 7,500 fans of Proven Winners revealed that a significant 54% of gardeners are eager for more plants that can support pollinators in their gardens. Furthermore, the 2026 Axiom Gardening Outlook Study highlighted that 34% of gardeners identified creating plantings for pollinators and wildlife as their primary gardening focus this year. This growing trend reflects a broader shift among consumers who not only appreciate the aesthetic qualities of plants but also their ecological benefits.
"Proven Winners is deeply in tune with the preferences of today’s gardeners. There is a clear increase in demand for plants that are both visually appealing and environmentally beneficial," explains Dave Konsoer, senior vice president of sales at Proven Winners. Given the concerning decline in pollinator populations, it’s vital for gardeners to have access to plant varieties that provide nourishment and habitat for these essential species.
The lineup for 2026 includes a range of pollinator-friendly annuals, which have been specifically chosen for their attractiveness to these helpful insects. Some standout selections in this new assortment are:
- - Superlophus® Sunglow Oenothera
- - Maestro® Coral Agastache
- - Maestro® Gold Agastache
- - Campfire® Red Ember Bidens
- - Laguna® Royale Azure Lobelia
- - Laguna® Royale Lilac Lobelia
- - Laguna® Royale Pink Lobelia
- - White Knight® II Lobularia
- - Southern Blaze™ Bright Pink Phlox
- - Whirlwind® White III Scaevola
These plants are designed not only to be aesthetically pleasing but also to produce continuous blooms throughout the growing season, making them easy to care for while enhancing the local biodiversity. Gardeners keen on incorporating such plants into their landscapes can find these new offerings at a garden center near them. To simplify this process, Proven Winners offers a platform where users can locate their nearest retailer through their website:
provenwinners.com/retailers/locate.
In addition to championing pollinator-friendly gardening, Proven Winners® continues to elevate itself as a global leader in the horticulture industry. The brand is committed to introducing an impressive selection of annuals, perennials, shrubs, trees, houseplants, and bulbs, achieving this through collaboration with top propagators and vendors. Their mission to provide gardeners and professional growers with innovative products and unparalleled customer service ensures sustainability and success for all involved in the gardening community. As gardening practices evolve towards a more environmentally conscious approach, Proven Winners stands at the forefront, delivering not just plants, but a vision for a greener future.
For additional inquiries about these new products or for more information about Proven Winners, marketers and consumers can contact Kate Spirgen, Marketing Communications Manager at Proven Winners® via [email protected] or by phone at 779-222-0518. Keep an eye on your local garden center or visit Proven Winners' online platform to explore the new offerings for 2026 and transform your garden into a thriving sanctuary for pollinators.