M!LK's Exclusive PlayPASS PAK at SAKURA Xmas 2025 Event
M!LK, a rising vocal dance unit, is taking over Shibuya's Sakura Stage this December with an exciting event that blends music and technology. From December 20 to 25, 2025, fans can get their hands on the exclusive PlayPASS PAK, a revolutionary new media format that simplifies music access. This event will take place during the "SAKURA Xmas 2025 M!LK POP UP EVENT," attracting both devoted followers and curious attendees.
At this pop-up event, guests will experience the latest innovations that M!LK offers, including the limited edition download card for their hit single, "Sukisugite Metsu!" With each purchase of the PlayPASS PAK, fans can simply tap the card on their smartphones to instantly access the track, making it easy to enjoy and share their music. Furthermore, their downloads contribute directly to chart rankings on prominent platforms such as Oricon and Billboard Japan Music Charts.
Not only is M!LK known for their chart-topping hits, but they are also making headlines by participating in prestigious events like the renowned "Kohaku Uta Gassen." Their song "Iijyan" has received immense popularity, solidifying their status as a significant contender in the Japanese music scene. During the SAKURA Xmas event, M!LK will showcase their talent through visually stunning displays, original comment videos, and interactive experiences featuring the members themselves. Fans are encouraged to come and immerse themselves in an atmosphere filled with M!LK's visuals and sounds.
In addition to the digital download cards, the pop-up event will feature exciting interactive content such as collaborative drinks inspired by M!LK, limited capsule toys, and themed smart photo booths that promise to make the experience even more engaging and memorable. Those who attend are sure to bring home unique memorabilia that is exclusively available during this festive event.
The PlayPASS PAK itself is a game changer in how fans experience music and digital content. By incorporating NFC technology, it allows seamless streaming of music through compatible smartphones, harmonizing the physical product with digital accessibility. As music consumption continues to evolve, PlayPASS PAK stands as a pioneering format that allows fans to enjoy music without needing traditional playback devices. Fans can expect to find more innovative products as RecoChoku expands this offering, proposing new ways to engage with entertainment across music, visuals, and live events.
The SAKURA Xmas 2025 M!LK POP UP EVENT promises an unforgettable experience for fans, combining Christmas festivities with a celebration of music and technology. Mark your calendars and don't miss out on grabbing this limited-time PlayPASS PAK, available for just 1,500 yen during the event. Make sure to download the track before the certification deadline of March 31, 2026, to ensure your contribution to the charts counts!
Event Details
Duration: December 20, 2025 – December 25, 2025
Location: Shibuya, Sakura Stage
Price: ¥1,500 (tax included)
For more details and information on how to attend the event, please visit the official
PlayPASS PAK website.
Join us for a fun-filled week celebrating M!LK and the power of music, and don't miss out on the chance to own a piece of this exciting new technology!