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Prime Focus Technologies Launches CLEAR® Content Studio AI Agents

On May 1, 2025, Prime Focus Technologies (PFT), known for its innovative media solutions and creator of the CLEAR® platform, officially launched the CLEAR® Content Studio AI Agents. This cutting-edge technology harnesses NVIDIA's advanced computing capabilities to revolutionize the landscape of content creation, paving the way for a new era of storytelling.

Transforming Content Creation

The CLEAR® Content Studio AI Agents have been designed with the modern creative process in mind. They enable content creators to efficiently generate an array of engaging media outputs, ranging from snackable content to dynamic sports highlights and personalized viewer experiences, all streamlined for scalability. Operating on Amazon Web Services (AWS) and powered by NVIDIA GPUs, these AI agents are capable of rapidly transforming live sports footage and long-form material through automation.

Real-Time Innovations

With an emphasis on speed and efficiency, the core functionalities of CLEAR® Content Studio AI Agents include:

• - Automated Clipping: Effortlessly create highlight reels in real-time during live sporting events, ensuring that audiences receive immediate access to captivating moments.
• - Snackable Content Creation: Quickly and easily produce engaging clips that can be shared across various platforms from both live and archived footage, appealing to the ever-growing demand for quick-view content.
• - Personalization at Scale: Tailor content instantaneously to fit diverse audience segments, enhancing viewer engagement and satisfaction.

This advanced multi-agent framework operates seamlessly—allowing various AI agents to collaborate intelligently across multiple workflows. The incorporation of NVIDIA’s high-speed compute acceleration ensures high-performance outputs while the AWS infrastructure secures a robust, scalable solution that optimizes costs.

A Game Changer for Content Teams

Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies, highlighted the significance of this launch, stating, “This is the creator's leap. CLEAR® Content Studio AI Agents, built on NVIDIA, enables media teams to create high-impact content at unprecedented speed to deliver unmatched results.” The system has already shown tangible success, with a reported 4X increase in YouTube viewership and a remarkable 22X revenue growth for a major broadcast network utilizing the technology.

Richard Kerris, Vice President of Media and Entertainment at NVIDIA, also shared his enthusiasm for this collaboration. He remarked, “NVIDIA's accelerated platforms are unlocking a new era in content creation for professionals worldwide. Working with Prime Focus Technologies on CLEAR® Content Studio AI Agents exemplifies the potential of sophisticated computation and generative AI in storytelling.”

Experience It Live

DNEG will showcase the CLEAR® Content Studio AI Agents at the upcoming WAVES event, which takes place from May 1 to 4, 2025, at the Jio World Centre in Mumbai. Attendees are encouraged to visit the Bharat Pavilion to see these transformative AI Agents in action and discover first-hand how Prime Focus Technologies is leading the charge in reimagining storytelling through innovative technology.

About Prime Focus Technologies

Prime Focus Technologies is a prominent player in AI-driven media solutions and part of DNEG. The company provides a range of AI-powered technologies and media services to streaming platforms, studios, and broadcasters, driving creativity, agility, and revenue growth. PFT collaborates with notable names in the industry, including Channel 4, ITV, Sinclair Broadcast Group, Warner Bros. Discovery, and many more.

For further insights into how these advancements impact the media landscape, visit Prime Focus Technologies.