Matsuya Launches Seasonal Special: Yatara Beef Bowl and More!
Matsuya Foods, headquartered in Musashino, Tokyo, is set to unveil its latest culinary offering, the 'Yatara Beef Bowl', beginning at 10 AM on July 7, 2026. This new dish creatively showcases one of Shinshu's traditional flavors, 'Yatara', which is a delightful blend of finely chopped summer vegetables seasoned with dashi made from kelp and soy sauce.
The 'Yatara Beef Bowl' promises a refreshing taste that combines crunchy vegetables such as cucumbers, eggplants, daikon radishes, and carrots with savory beef and rice. Each bite reveals a perfect harmony between the refreshing crunch of the vegetables and the rich, savory notes of the beef. Matsuya has designed this bowl specifically for the hot summer months, offering a light yet satisfying meal that can invigorate even the most tired diners.
In addition to the standalone beef bowl, Matsuya will also serve the 'Yatara Style Japanese Hamburger Set'. This features a flavorful hamburger paired with the Yatara topping, delivering a summer dish that's both heartily filling and readily enjoyable in the heat. This new offering boldly claims to be one of Matsuya's flagship summer dishes, aiming to bring a delicious burst of flavor to your seasonal dining.
Takeout is available; however, miso soup is an additional charge for takeout meals.
*Shareholder benefits can be applied to the above menu, excluding the triple orders.
This refreshing Yatara Beef Bowl and its variants will be available across Matsuya branches nationwide, except for select locations. For precise availability and to check whether your nearest store has the Yatara Beef Bowl, please do reach out directly.
Summertime in Japan presents an ideal opportunity to indulge in this unique culinary delight. Don't miss out on the chance to savor Matsuya's new Yatara Beef Bowl, a vibrant addition to its already beloved menu that promises to elevate your dining experience this summer.
The 'Yatara Beef Bowl' promises a refreshing taste that combines crunchy vegetables such as cucumbers, eggplants, daikon radishes, and carrots with savory beef and rice. Each bite reveals a perfect harmony between the refreshing crunch of the vegetables and the rich, savory notes of the beef. Matsuya has designed this bowl specifically for the hot summer months, offering a light yet satisfying meal that can invigorate even the most tired diners.
In addition to the standalone beef bowl, Matsuya will also serve the 'Yatara Style Japanese Hamburger Set'. This features a flavorful hamburger paired with the Yatara topping, delivering a summer dish that's both heartily filling and readily enjoyable in the heat. This new offering boldly claims to be one of Matsuya's flagship summer dishes, aiming to bring a delicious burst of flavor to your seasonal dining.
Pricing
- - Yatara Beef Bowl (Small): ¥620
- - Yatara Beef Bowl: ¥650
- - Yatara Beef Bowl (Large): ¥870
- - Yatara Beef Bowl (Extra Large): ¥1050
- - Yatara Style Japanese Hamburger Set (Single): ¥830
- - Yatara Style Japanese Hamburger Set: ¥1180
- - Yatara Style Japanese Hamburger Set (Triple): ¥1580
- - Yatara Style Japanese Hamburger (Single): ¥730
- - Yatara Style Japanese Hamburger: ¥1080
- - Yatara Style Japanese Hamburger (Triple): ¥1480
- - Side order Yatara Style Hamburger: ¥630
- - Side order Yatara: ¥200
Takeout is available; however, miso soup is an additional charge for takeout meals.
*Shareholder benefits can be applied to the above menu, excluding the triple orders.
Availability
This refreshing Yatara Beef Bowl and its variants will be available across Matsuya branches nationwide, except for select locations. For precise availability and to check whether your nearest store has the Yatara Beef Bowl, please do reach out directly.
Special Offers and Promotions
- - For savvy diners looking for deals, check out Matsuya's official app, which offers special discounts and allows for calling ahead to order meals via 'Matsuben Net'. Visit Matsuya Foods Official App for more details.
- - Matsuya is committed to providing various cashless payment options, enabling customers to enjoy additional point rewards. Visit Cashless Payment Options for more information.
- - Stay updated on store-specific campaigns and promotions by checking Store Limited Campaigns.
- - Don't forget to follow Matsuya's official X (formerly Twitter) account @matsuya_foods for the latest on new menu items, promotions, regional information, and more exciting updates from Matsuya Foods!
Summertime in Japan presents an ideal opportunity to indulge in this unique culinary delight. Don't miss out on the chance to savor Matsuya's new Yatara Beef Bowl, a vibrant addition to its already beloved menu that promises to elevate your dining experience this summer.
Topics Consumer Products & Retail）
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