Get Ready for the Ultimate Collaboration Event of 2025: Maximum the Hormone x Monster Energy!

Maximum the Hormone x Monster Energy Collaboration Campaign 2025

This summer, from July 1 to August 4, 2025, an electrifying collaboration between Japan's top energy drink brand, Monster Energy and the intense rock band Maximum the Hormone is set to kick off! Dubbed the "Maximum the Hormone x Monster Energy Rich Daring Campaign '25", this initiative promises an array of exciting prizes that fans will not want to miss.

In this year’s campaign, fans have a chance to win an unforgettable "Intense Studio Experience" where Maximum the Hormone will perform live in the winner’s city! This exclusive event allows you to enjoy a private concert from the band in a rehearsal studio, alongside music and unique interactions with the members themselves. The campaign also includes hard-to-get live performance tickets and other fantastic limited-edition merchandise that every fan would drool over.

The artwork for the prizes will be unveiled on July 1, 2025, at midnight, so don't forget to check the official Maximum the Hormone X account (@MTH_OFFICIAL) for updates and sneak peeks! This campaign builds upon the success of last year’s collaboration, promising even more thrilling experiences.

How to Participate

To take part in this exciting campaign, simply visit any Lawson store during the campaign period. For every Monster drink purchased, you'll receive one point for the main raffle and another point for the "W Chance" raffle. Once you accumulate enough points, visit the campaign website to enter the raffle for the prizes you desire.

Exclusive Prizes:

- Main Raffle:

- Intense Studio Experience: Concert performance in your city by Maximum the Hormone (2 groups, max 10 people)
- Live Performance Ticket: Valid for 3 years (30 winners)
- Exclusive Leather Jacket: (5 winners)

- W Chance Raffle: Instant win results will be available at the time of entry.

- Binder Course: Proof Collection Binder for 100 winners (holds up to 96 PROOF items)
- Other Collector Items Course: 400 winners will receive one of the following:
- MTH PISTACHIO BEAST PROOF
- MTH A-SHA 2025 PROOF
- Transparent No Secret Card
- No Secret Coaster Featuring [Emperor]

All participants will also receive a Monster Muffler Towel if they win in the W Chance raffle!

Additionally, for those who purchase two drinks together, you’ll receive an exciting lenticular sticker that changes designs depending on the angle. This is a first for the campaign and definitely a collector’s dream!

Campaign Summary

- Campaign Title: Maximum the Hormone x Monster Energy Rich Daring Campaign '25
- Campaign Period: July 1, 2025, 0:00 - August 4, 2025, 23:59 (Entry deadline: August 6, 2025, 23:59)
- Eligibility: Purchase at least one eligible product at participating Lawson stores.

For more details, including how to enter and the prizes up for grabs, check the campaign link: Monster MTH Campaign.

Don’t miss out! Make sure to gather your points and await the exciting prize reveals!

About Maximum the Hormone

This dynamic four-member Japanese rock band uniquely blends heavy loud rock with eccentric and unpredictable musical transitions. Known for their ingenious lyrical approach that captivates listeners, their images and messages transcend traditional understanding. Their album "予襲復讐" was a chart-topping success in Japan. They've performed at major music festivals both locally and internationally, gaining acclaim from fans worldwide. Adding notable performances, including the 2022 festival in France and their music featured in popular anime, this band continually proves their worth in the music scene.

Stay connected with Maximum the Hormone on their official social media: