Nishikigoi's Hasegawa Becomes the 'God of Trading Cards' in New CM!

Nishikigoi's Hasegawa Emerges as the Trading Card God

A new web commercial is set to captivate trading card enthusiasts as Nishikigoi's own Masahiro Hasegawa joins actress Hikaru Takahashi in a unique promotional campaign for Kadoraba. The web CM, featuring two exciting episodes titled "God of Trading Cards Appears" and "Everyone with the Trading Card God," is scheduled to air from January 15, 2026. This new initiative comes from Torishura, Inc., headquartered in Chuo-ku, Tokyo, and led by CEO Chin Kyocho.

The Kadoraba Campaign

Kadoraba is described as one of the world’s largest all-in-one applications for trading cards, providing a secure platform for card transactions, deck construction, and a vibrant community for card collectors and players. The CM features a comical and engaging scenario where the 'God of Trading Cards' (played by Hasegawa) appears in a whirlwind of energy to assist Takahashi, who is overwhelmed by online deck information.

In the first episode, the dynamic between the two unfolds as Hasegawa's character grants Takahashi the wisdom of checking card information and purchasing entire decks seamlessly through the Kadoraba app. The 'trading card god' showcases a striking costume adorned with cards, highlighting Hasegawa's humorous yet divine portrayal.

The second episode, "Everyone with the Trading Card God," will reveal the innovative AI-powered "AI Deck Analysis" feature. As Takahashi finds her deck lacking certain cards, Hasegawa pulls a card from his costume and hands it to her on the spot, illustrating the instantaneous ease of analyzing and purchasing cards through the app. This playful exchange between them underlines Kadoraba's commitment to simplify the trading card experience.

The Stars Behind the Scenes

Masahiro Hasegawa, a well-known comedian, and Takahashi Hikaru, a rising actress, bring their respective experiences to the project. Hasegawa, a member of the comedy duo Nishikigoi, gained fame after achieving a remarkable victory in the M-1 Grand Prix 2021, showcasing his extraordinary talents and timing. On the other hand, Takahashi first gained recognition as the Grand Prix winner of the 14th All-Japan National Beauty Contest in 2014, and has since built an impressive acting career with notable appearances in various films and TV dramas.

As Takahashi prepares to star as a heroine in the upcoming TV drama "Detective, Your Backpack is Open" slated for January 2026, her collaboration with Hasegawa in this comedic CM adds an exciting layer to her flourishing career.

A New Era for Trading Card Enthusiasts

Kadoraba aims to cater to both novice and experienced card collectors by providing a comprehensive platform that encapsulates the excitement of trading cards. From browsing the latest deck information reflective of the current gaming environment to utilizing AI for in-depth deck analysis, Kadoraba is redefining the trading card experience. The app supports popular trading card games, including Pokémon Cards, Yu-Gi-Oh, One Piece, Lorcana, and Gundam, ensuring that users have all the necessary tools to maximize their card-playing experience.

For more details about Kadoraba and to catch the new web commercials featuring Hasegawa and Takahashi, viewers can visit Kadoraba's official website at kadoraba.com. With its range of features and user-friendly interface, Kadoraba is set to enhance the gameplay experience for trading card enthusiasts everywhere.