#China #Hisense #Qingdao #Laser TV #RGB MiniLED

Hisense Dominates Global TV Shipments in 2025

Overview

In a robust demonstration of market strength, Hisense has once again established itself as the leader in the global large-screen television sector, specifically in the 100-inch and above category. According to comprehensive data released by Omdia, the company has captured an impressive 57.1% share of this segment, marking its third consecutive year at the top. Additionally, Hisense secured the number one position in the Laser TV category, achieving a remarkable 70.3% market share, a feat it has maintained for seven years.

Market Leadership

Hisense’s dominance in the large-screen TV market highlights the brand's strategic investment in advanced display technologies, particularly its pioneering RGB MiniLED technology. By evolving this technology from early exploration to commercial viability, Hisense has set a benchmark in areas such as color accuracy and brightness management—eclectic attributes increasingly sought after by consumers of ultra-large screens.

The findings reaffirm that Hisense is not just keeping pace but is actively driving significant trends within the industry. The EGL (Enhanced Gaming and Leisure) sector at CES 2026 echoed this, citing RGB MiniLED TV technology as a major contributor to upcoming growth phases. As the industry trends lean toward new technologies, Hisense is once again well-positioned to lead the charge.

Future Innovations

Looking ahead, Hisense's expansive technological portfolio—encompassing RGB MiniLED, TriChroma Laser, and MicroLED—allows it to cover a diverse range of display technologies. This comprehensive ecosystem enables Hisense to spearhead next-generation visual innovations effectively. At CES 2026, the brand unveiled several notable products, including the groundbreaking 116UXS television, utilizing RGB MiniLED evo technology, alongside its well-received UR8 and UR9 series as well as the Laser Projector XR10. Their successful reception at the show, evidenced by multiple awards, further solidifies Hisense's position as an innovator and mold-breaker within the industry.

The Broader Impact

With its forward-thinking approach, Hisense is not merely about selling televisions; it’s about redefining the viewing experience for audiences worldwide. By accomplishing key transitions in large-screen display technologies, the brand aims to set visual benchmarks that resonate globally.

As part of its expansive vision, Hisense continues to participate in high-profile partnerships. For instance, its sponsorship of the upcoming FIFA World Cup 2026™ underscores its commitment to engaging with audiences on a global scale, further intertwining technology with cultural touchpoints.

Conclusion

In conclusion, Hisense’s outstanding performance in the global TV market emphasizes a relentless pursuit of excellence through cutting-edge technology and strategic foresight. The brand’s unique capability of providing a diverse technology ecosystem, coupled with its ongoing efforts to innovate, ensures that it will continue to shape the landscape of the television market in the years to come. Hisense's journey exemplifies how dedication to quality and innovation can translate into market dominance, ensuring that it remains at the forefront of consumer electronics.