#Japan #Yokkaichi #Hoken Minaoshi Honpo #Apita

Hoken Minaoshi Honpo Opens New Store in Yokkaichi

The renowned insurance consulting agency, Hoken Minaoshi Honpo, a subsidiary of Hoken Minaoshi Honpo Group, is set to unveil its new store in Apita Yokkaichi, located in Yokkaichi City, Mie Prefecture. This exciting opening will take place on Wednesday, April 15, 2026, as part of the company's strategic move to better serve customers in the region.

Store Concept and Location

Hoken Minaoshi Honpo's new Apita Yokkaichi branch will be situated within the bustling commercial complex, Tonaerie Yokkaichi, which is conveniently located just a three-minute walk from Kintetsu Yokkaichi Station. Known for its retail variety, including large supermarkets, electrical appliance retailers, and a cinema, Tonaerie Yokkaichi is an ideal spot for both daily shopping and leisure outings.

The newly branded store will not only offer a refreshing new name but also a relocated space, making it easier for customers to visit. As the facility continues to support the local community, Hoken Minaoshi Honpo aims to be a reliable partner for individuals and families looking for guidance on financial planning and insurance solutions.

Store Experience and Offerings

The new store layout offers easy access from the escalators and parking lot, encouraging visitors to stop by while shopping or enjoying the facility's amenities. With its bright blue façade adorned with a modern logo, the Apita Yokkaichi store is ready to welcome customers with a friendly and inviting atmosphere.

Store advisor Sayoko Takano emphasizes the importance of listening to clients as she aids them in achieving peace of mind through their insurance decisions. Drawing on her extensive experience and knowledge, she encourages potential customers to come and discuss their needs as if they were having a casual chat over tea. Her approach simplifies the often complex world of insurance, making the service approachable and trustworthy.

Grand Opening Campaign

To celebrate the inauguration of the Apita Yokkaichi branch, a special store event will take place at the new location. Visitors who take part in the event will receive useful household items and treats while learning about the company's services.

• - Event Location: Hoken Minaoshi Honpo, Apita Yokkaichi, 1st Floor
• - Examples of Prizes: Daily necessities (e.g., kitchen supplies), snacks
• - Event Dates: April 15 and 16, 2026, from 10:30 AM to 4:00 PM

Note: Participation requires attendees to hear a brief introduction to the insurance consulting service. Each household may only participate once, and minors must be accompanied by a guardian.

Store Details

• - Address: 1-3-31 Anjima, Yokkaichi City, Mie Prefecture, 510-0075, Japan, 1F Apita Yokkaichi
• - Opening Hours: 10:00 AM - 8:00 PM
• - Closed: Following facility schedule
• - Access: Approximately a three-minute walk from Kintetsu Nagoya Line's Kintetsu Yokkaichi Station (North Exit)
• - Phone Number: 059-325-7130
• - Website: hoken.mhompo.co.jp

About Hoken Minaoshi Honpo

Founded as an insurance consulting agency, Hoken Minaoshi Honpo operates approximately 350 stores across Japan, representing over 40 insurance providers. In addition to providing face-to-face consultations, the company offers advisory services online, through home visits, and via phone, all at no charge.

As part of the commitment to support a '100-year life,' the company aims to provide peace of mind and prosperity to customers. Beyond insurance consultations, Hoken Minaoshi Honpo also offers services such as home loan advice and caregiving consultations, demonstrating their comprehensive approach to life support.

Company Overview

• - Business Name: Hoken Minaoshi Honpo Group
• - CEO: Tomoki Usui, President and Group CEO
• - Headquarters: 5-17-18 Shinjuku, Shinjuku-ku, Tokyo
• - Founded: August 5, 2025
• - Capital: ¥100 million
• - Employee Count: 2,255 (consolidated) / 202 (standalone) as of March 1, 2026
• - Business Activities: Insurance agency-related services
• - Corporate Site: mhompo.co.jp