#Japan #Tokyo #Monster Energy #Ultra Vice Guava #Miami Style

Monster Energy's Latest Delight: Ultra Vice Guava

On March 31, 2026, Monster Energy launched its highly anticipated new drink, Ultra Vice Guava, in Japan. This exciting addition to their already popular Ultra series promises a refreshing taste experience without the guilt, boasting an impressive profile of zero calories and zero sugar. It's the perfect companion for those looking for an invigorating pick-me-up during their daily grind or a balanced option for social gatherings.

Inspired by the vibrant culture of Miami, this drink encapsulates the lively energy and atmosphere of the city, known for its sunny beaches, energetic nightlife, and world-class motorsports. With its unique guava flavor and signature Monster energy blend, Ultra Vice Guava is designed to deliver a refreshing burst of energy, reminiscent of fun moments spent under the Miami sun.

To celebrate the launch of Ultra Vice Guava, Monster Energy is hosting a special campaign called 'Get Exclusive Ultra Vice Guava Gear'. Starting on launch day, consumers can participate by purchasing Monster products at various retail outlets nationwide, including Lawson, Ito-Yokado, and other major supermarkets. Exclusive prizes are up for grabs, including unique merchandise designed especially for this new flavor.

Details about Ultra Vice Guava

• - Flavor: Guava (no fruit juice added)
• - Calories: 0
• - Sugar: 0
• - Caffeine Content: 40mg per 100ml
• - Price: ¥213 (tax excluded)
• - Packaging: 355ml can

The promotional campaign will run through different retail chains with specific timeframes:

• - Lawson: March 31 – April 20, 2026
• - Ito-Yokado/York: March 31 – April 27, 2026
• - Various Supermarkets: April 1 – April 30, 2026
• - Don Quijote: April 2 – May 6, 2026

Each participating store will offer unique prizes, including limited edition T-shirts and sunglasses, along with a special assortment of Monster beverages. Additionally, customers at Lawson stores will receive exclusive stickers featuring designs tailored for this launch.

Monster Energy continues to be a leader in the energy drink market, ranking number one in Japan according to beverage research estimates for 2025. The brand's commitment to innovation and quality ensures they remain a favorite among energy drink consumers. With the Ultra Vice Guava, Monster Energy has once again shown its flair for delivering exciting flavors that not only provide energy but also elevate the overall drinking experience.

Whether you're gearing up for a workout or just needing a refreshing boost, grab a can of Ultra Vice Guava and let the Miami vibes take over. With its irresistibly smooth guava flavor and energizing effects, it's sure to become a staple in your beverage lineup. Don't miss out on the exclusive campaign—it's your chance to score some cool gear that celebrates this exciting new flavor!

Get ready to unleash the Ultra Beast and enjoy Miami in a can!

Available Starting March 31!

• - ### Trial the latest flavor and dive into Miami vibes with every sip!