Promoting Regional Tourism Resource Content for Demand Diversion in Japan

The Ministry of Tourism in Japan has announced the commencement of a crucial initiative aimed at promoting the development of regional tourism content to diversify tourism demand effectively. Beginning from February 27 until April 2, 2024, the ministry invites applications for indirect subsidy operators under the program.

The primary goal of this initiative is to achieve sustainable attraction of tourists to rural areas, leading to a more balanced tourism demand. It aims to support the supply of tourism content that promotes the distribution of inbound demand. Various stakeholders, including local governments, Destination Management Organizations (DMOs), and private enterprises, will be able to utilize diverse regional resources to create appealing tourism offerings, disseminate information, and explore new markets comprehensively.

Overview of the Initiative

The initiative focuses on developing strategies for continuous regional tourism by promoting outbound tourism content that caters to inbound visitors. It emphasizes the importance of not only creating new tourist attractions but also improving existing services and experiences. This holistic approach intends to enhance the quality and variety of tourism offerings available to potential visitors.

Eligible Participants

- Local Governments
- DMOs (Destination Management Organizations)
- Private Sector Enterprises

Project Types

1. New Creation Type: This type encourages innovative ideas based on regional resources to create tourism content specifically targeting inbound travelers.
2. Field-Specific Type (Gastronomy): This category focuses on gastronomy tourism, aiming to develop content for inbound tourists with culinary experiences.
3. Quality Enhancement Type: Projects aiming to improve existing tourism content to provide high-value offerings targeted at inbound visitors fall into this category.

Application Period

- From: February 27, 2024, 13:00 JST
- To: April 2, 2024, 12:00 JST

(All deadlines must be strictly adhered to.)

For detailed information, visit the official initiative website at Tourism Resource Content Promotion.