GrubMarket Expands Its Reach with the Acquisition of Sally Produce in California

GrubMarket Welcomes Sally Produce to Its Family



San Francisco-based GrubMarket, a notable player in the American food supply chain, has announced its latest strategic acquisition of Sally Produce, a prime provider of specialty produce. This acquisition marks a significant expansion for GrubMarket, as it aims to bolster its offerings and strengthen its presence across the West Coast.

Sally Produce, founded in 2001 by Sally Huang, is well-known in California’s Asian produce market and operates out of Gilroy. The company specializes in sourcing a diverse array of fresh fruits and vegetables, particularly Asian greens, pomelos, and melons. Their produce is sourced directly from local farms in regions such as Watsonville, Gilroy, Bakersfield, and Santa Cruz, ensuring optimal freshness. Sally Produce has built a robust network supporting over 100 business customers, including major Asian grocery chains like 99 Ranch Market, primarily located in Northern California and Washington State.

The strategic location of Sally Produce’s 40,000 square foot warehouse in Gilroy allows for efficient logistics, facilitating swift delivery to both suppliers and customers throughout the western United States. The acquisition represents a seamless transition, with Sally Huang and her experienced leadership team remaining in charge to preserve the high level of service and operational efficiency for which Sally Produce is recognized.

Sally Huang expressed her enthusiasm about the merger, stating, "Joining GrubMarket signifies a new chapter filled with opportunities. It will allow us to expand while upholding the top-notch quality of produce that our customers rely on. Moreover, we are thrilled to collaborate with a team that values technology innovation as we do."

Mike Xu, GrubMarket's CEO, echoed the positive sentiments regarding the addition of Sally Produce to their portfolio. Highlighting Sally Produce's strong reputation for supplying top-quality Asian fruits and vegetables, he remarked, "This acquisition enhances our strategic position in the market and aligns with our commitment to support local California agriculture while meeting the needs of our customers. Our objective is to drive growth as one unified team."

As a part of GrubMarket’s extensive network, Sally Produce will gain access to advanced technology solutions tailored for the food supply chain industry. These include GrubMarket's proprietary software platforms like WholesaleWare, which provides comprehensive financial management and inventory tracking; GrubAssist, an enterprise AI system designed to enhance operations; Orders IO, a customizable eCommerce solution; and GrubPay, a digital payments platform catering specifically to the nuances of the food industry.

GrubMarket’s innovative approach has not gone unnoticed, as it was recognized on the prestigious CNBC Disruptor 50 list for its groundbreaking work in transforming the food supply landscape with surging advancements in technology. Operating across all 50 states in the U.S. and expanding internationally in countries such as Argentina, Canada, Mexico, and Spain, GrubMarket has established itself as a formidable force in food eCommerce.

This acquisition signifies not only GrubMarket's growth trajectory but also its strategic intent to stay ahead in a competitive market. By integrating Sally Produce into its operations, GrubMarket doesn't just expand its product offerings – it solidifies its commitment to providing customers with exceptional quality produce while leveraging cutting-edge technology to redefine the food supply chain. The future looks bright for both entities as they navigate this exciting new chapter together.

Topics Consumer Products & Retail)

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