#Japan #Tokyo #Acure #Fukushima Akatsuki #Peach Juice

Unveiling the Fukushima Akatsuki Peach in a New Can Format

In an exciting development for beverage lovers and fans of the renowned peach from Fukushima, East Japan Railway Company's Water Business Company, based in Shibuya, Tokyo, is set to release the Fukushima Akatsuki Peach as a canned drink starting August 5, 2025. This launch will be part of Acure, the unique beverage brand offered by the company, aiming at providing high-quality drinks in train stations and other selected venues.

However, due to soaring production costs and challenges in securing production facilities, the anticipated release in plastic bottles has been deemed unfeasible for the current year. Instead, a strategic shift has allowed the drink to be made available in cans via online stores along with selected vending machines and retail locations.

The Fukushima Akatsuki Peach drink promises an authentic taste experience by using 100% straight peach juice derived exclusively from the famous Akatsuki variety cultivated in Fukushima. This ensures that consumers can expect the same rich flavor that has become synonymous with its previous bottle releases. Given the limited availability of the fruit, the product will be launched in limited quantities, making it a sought-after item.

Described as having the taste sensation of drinking an entire peach, the drink has already garnered significant attention on social media. Although presented in a different format this year, Acure encourages customers to savor the deliciousness that Fukushima peaches offer.

Product Details

• - Product Name: Fukushima Akatsuki Peach
• - Sales Locations:

- Acure official online store
- NewDays (select locations may not carry it)
- A single Acure peach juice vending machine located at Tokyo Station
- Various other retail outlets

• - Price:

- Acure official online store: ¥4,720 per box (tax included, with shipping)
- 20 bottles per box only available online
- NewDays: ¥180 per bottle (tax included)
- Acure vending machine: ¥190 per bottle (tax included)

• - Volume/Container: 160g can
• - Launch Date: August 5, 2025
• - Acure Official Online Store
• - Product Page

Unique Characteristics of Fukushima Akatsuki Peach

The beverage captivates with its 100% straight juice extracted from fresh peach fruits, preserving the natural flavor, aroma, and sweetness. The subtleties in color and taste will vary depending on the peach harvest, allowing consumers to enjoy the unique profile of each batch. This distinctiveness is a hallmark of straight peach juice and is something that fans of this vibrant fruit can truly appreciate.

Comments from the Team

The Fukushima Akatsuki Peach has been immensely popular over the years. Unfortunately, due to current circumstances, we were unable to offer it in its traditional plastic bottle format this year. Nonetheless, we are committed to ensuring that our loyal customers can continue to enjoy this beloved product. Shifting to a canned version was a bittersweet decision, but we assure you that the taste remains unchanged. The delightful fragrance and the sensation of biting into a fresh peach is one of the unique features that only the Fukushima Akatsuki Peach can provide.

The Akure-maded Fukushima Akatsuki Peach was first introduced as Momo Gokochi in 2011, marking 15 years since its initial launch. With various changes throughout the years, we strive to maintain the essence of what makes this drink special and continue to resonate with our customers.

Caps may not be available, and the volume is less, but the beloved juice and the passion behind it remain at 100%.

Expected for 2025, we invite you to relish the Fukushima Akatsuki Peach in its fresh form and anticipate yet another year of enjoyment!