The electric vehicle (EV) market is experiencing rapid growth, but this comes with its own set of challenges. A new report compiled by Kokusai Kogyo Co., Ltd. sheds light on the pressing issues faced by industry professionals engaged in sales and proposals for EV/V2H (Vehicle to Home) related sectors. Conducted between May 7 and May 14, 2025, the survey encompassed 134 professionals involved in the promotion of EV/V2H sales. Notably, an overwhelming 92.5% of respondents acknowledged experiencing significant difficulties in their sales and proposal tasks.
Insights from the Survey
The data reveals a critical understanding of where these professionals struggle most. A particularly burdensome task was the preparation of economic benefits and investment recovery calculations, which accounted for 41.1% of the responses, indicating it as the most time-consuming aspect. Meanwhile, 37.4% of participants pointed to the collection of customer electricity tariff plans and contractual information as the most labor-intensive task related to data acquisition and analysis.
The Need for External Support
Moreover, 80.6% of respondents expressed interest in outsourcing their workload to alleviate these challenges, with 56% emphasizing the importance of specialized knowledge and expertise when considering potential partners. This sentiment underscores a prevalent desire for operational efficiencies amid escalating demands in the renewable energy landscape.
Skill Gaps Identified
The report further identified alarming skill gaps among employees within the sector. Among the surveyed, 82.8% noted deficiencies in the knowledge and skills necessary for optimal proposal development regarding EV/V2H. Chief among these gaps, 63.1% cited a lack of understanding concerning V2H mechanisms and advantages. This lack of knowledge can severely undermine the ability of sales teams to offer compelling proposals and mitigate customer concerns.
The Challenge of Simulation Creation
When it comes to creating simulations for sales proposals, professionals highlighted several key challenges. The two most reported difficulties included predicting the charging and discharging patterns of electric vehicles and forecasting future electricity price fluctuations—both cited by 38.1% of respondents. These impediments serve as critical barriers to effective sales processes and further emphasize the necessity for better training and support systems.
BPO Solutions on the Horizon
The findings of this survey provide a compelling case for BPO (Business Process Outsourcing) solutions tailored specifically for the EV/V2H industry as a viable means to address these challenges. Kokusai Kogyo Co., Ltd. has introduced the “Enegieru BPO/BPaaS” service, which focuses on the entire renewable energy integration process, including consulting and execution. The service offers an excellent opportunity for businesses struggling with operational demands to redirect their focus toward enhancing customer relationships and proposal quality.
Conclusion
As the push for carbon neutrality grows, the necessity for organizations involved in the EV/V2H sector to adapt and optimize their operational frameworks becomes evident. This report underscores the significant challenges present in the current landscape and advocates for the strategic use of outsourcing to bolster efficiency and proficiency in the field. By leveraging expert knowledge through BPO services, businesses can enhance their offerings, ultimately contributing to a more sustainable future. In the ever-evolving realm of renewable energy, innovation and support are key to navigating the complexities and continuing growth of the EV sector.