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Comarch's Recognition as a Leading Loyalty Platform Provider

In a recent evaluation, Comarch has been identified as a Strong Performer in the Forrester Wave™ report on Loyalty Platforms for Q4 2025, validating its position as a premier provider in the field. This accolade, published by the respected independent research firm Forrester, serves to assist businesses in choosing the most suitable partner for their loyalty program needs.

Highlights of the Forrester Evaluation

Forrester’s meticulous evaluation took into account various key factors that represent the capabilities and scalability of loyalty platform providers. The report specifically pointed to Comarch’s strengths in catering to multinational corporations that operate across diverse sectors such as airlines, fuel retail, and financial services. Notably, the evaluation stated, “Comarch is best suited for global, multibrand, multiregion enterprises that require industry expertise.”

Furthermore, Comarch has scored highest in the Community criterion, evidencing its strong engagement with users and commitment to building an effective support ecosystem. The report remarked on Comarch’s extensive live-event schedule and the thriving online community it has fostered, enabling users to collaborate, learn, and discuss best practices in loyalty management.

Strategic Vision and Technological Innovation

Underlining its growing influence in the loyalty space, Comarch emphasizes viewing loyalty technology as a critical catalyst for enhancing customer experience (CX) and marketing technology (martech). The company’s roadmap is distinctly oriented towards automation, artificial intelligence (AI), and modular configurations. Sami Nachawati, Consulting Director at Comarch, articulated the firm’s mission: “We believe our placement in the Forrester Wave evaluation reflects our unwavering commitment to technical excellence and strategic alignment with the evolving needs of global enterprises.”

In placing significant emphasis on AI integration, Comarch provides its clients with a modular, highly configurable platform that empowers businesses to remain agile and responsive in delivering exceptional customer experiences. This emphasis on flexibility is crucial in today’s fast-paced and ever-changing market landscape.

Accessing the Full Report

For those interested in a comprehensive analysis of Comarch’s performance and the overall loyalty platform landscape, the complete Forrester Wave™ report is available for access online. It contains in-depth evaluations and detailed insights on various players across the industry. You can find the report here.

It's important to note that Forrester does not endorse any specific company, product, or brand mentioned in its publications, instead maintaining objectivity and impartiality in its research methodologies.

About Comarch

Founded in 1993 in Kraków, Poland, Comarch has grown to become one of Europe’s largest IT companies, delivering intricate solutions and services across numerous sectors. The firm is notable for collaborating with a multitude of distinguished brands such as Allianz, Auchan, BNP Paribas Fortis, Heineken, and Vodafone, who trust Comarch to enhance their operational capabilities and customer engagement strategies. With its global reach, Comarch has been instrumental in shaping the loyalty landscape and continues to innovate to meet the demands of diverse enterprise environments.

As the loyalty sector evolves, companies like Comarch are positioned to lead the way, emphasizing strategic innovation, customer-centric solutions, and collaborative community engagement as their driving principles.