#Japan #Tokyo #Customization #Barbour #Asuka Watanabe

Barbour Launches Exciting Jacket Customization in March 2026

The renowned British lifestyle brand, Barbour, is set to unveil an innovative jacket customization service starting March 14, 2026. This initiative promises to elevate personal style by allowing fans to create their own unique Barbour look through creative customization options.

Barbour's popular customization platform, known as “My Barbour,” has long allowed customers to personalize their jackets with various designs, including pin badges and embroidery. This spring, the brand will introduce heat-print customization, broadening its creative offerings to include not only its beloved peach skin and nylon jackets but also t-shirts and bags. This exciting customization event will be held at Barbour’s Harajuku Cat Street location on the official launch date.

Details of the Customization Event

Barbour will feature 13 original designs for customers to choose from during the launch event. This lineup includes everything from simple logo designs to archive motifs reflecting Barbour's rich 130-year history. Attendees can expect animal motifs inspired by classic jackets and even designs replicating the iconic lighthouse from the brand's birthplace, South Shields in the UK.

The event is a perfect opportunity to collaborate with one's personal style, encouraging guests to craft their bespoke “My Barbour” experience. Additionally, the brand has made waves by announcing its first-ever booth at the Fuji Rock Festival 2026, which will feature an exclusive design created for Barbour by the talented graphic designer and artist, Asuka Watanabe, known for her vibrant geometric visuals.

About Asuka Watanabe

Asuka Watanabe graduated from Tama Art University and has since gained recognition as a graphic designer based in Tokyo. Her work showcases a distinctive abstract visual language that balances geometric shapes with bold colors. Watanabe has previously collaborated on visual designs for the Fuji Rock Festival and has worked on various projects spanning art direction and visual identity development.

The design she creates for Barbour in honor of their first Fuji Rock Festival presence will undoubtedly resonate with festival-goers and fans of the brand, bridging the worlds of fashion and music in a uniquely compelling way.

Upcoming Events and Store Information

Following the kickoff event on March 14, Barbour plans to roll out its customization opportunities across various locations nationwide, giving everyone a chance to express their individuality through the iconic brand.

Event Details:

• - Date: March 14, 2026
• - Time: 12:00 PM - 7:00 PM
• - Location: Barbour Harajuku Cat Street Store, 2nd Floor
• - Eligibility: Customers who make a purchase at the Harajuku store on the event day.

Please note the following guidelines:

• - Waxy cotton products are not eligible for printing.
• - Certain products may not be suitable for customization. Please consult in-store staff for details.
• - Returns or exchanges will not be accepted for customized items.
• - One free print per item purchased will be offered; subsequent prints will incur additional fees based on size.
• - Changes to the event may occur due to weather or other circumstances, so be sure to stay informed.

Store Address:
Barbour Harajuku Cat Street Store
150-0001, 6-16-12 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6712-5170
Opening Hours: 11:00 AM - 8:00 PM

About Barbour

Founded in 1894 by John Barbour in the port town of South Shields, the Barbour brand started by providing durable waxed cotton outerwear to workers facing harsh weather. Today, it is celebrated for its blend of functionality and elegance, featuring designs that not only withstand outdoor activities but also appeal to British royalty and aristocrats. With over 130 years of heritage, Barbour continues to embody British style and craftsmanship, holding the Royal Warrant, which solidifies its status as a high-quality supplier.

Come visit Barbour and take this incredible opportunity to build your own customized piece of history.