Palatinose Official Online Shop Launches for Sports Enthusiasts on May 20

Launch of the Official Palatinose Online Shop

On May 20, DM Mitsui Sugar Co., Ltd., known for its renowned 'Spoon' and 'Rose' sugars, in collaboration with its group company YOUR MEAL, will unveil the official online shop dedicated to Palatinose® products tailored for endurance sports. This year marks the 40th anniversary of Palatinose®, and to celebrate, they've signed ambassador contracts with athletes Daichi Kamino and Takuya Mitsuka, who will promote the product among the marathon community.

The official shop will feature a curated selection of 20 Palatinose®-infused items from nine brands, focusing on products suitable for trail running, road cycling, and various sports enthusiasts. As the shop opens, customers can take advantage of a one-month promotion offering a 10% discount site-wide until June 20. Additionally, joining the official LINE account grants a 500 yen coupon code. Shoppers can also find the ‘Trial Set!’ featuring six brands and ten types of gel-type products enriched with Palatinose® at a special price of 2,980 yen (tax included). Excitement is building for the future release of a suggested set by ambassadors Kamino and Mitsuka.

Palatinose® is a sustainable energy source, and the Pure Para series containing it will be transferred to YOUR MEAL starting April 2024. Remarkably, in May 2024, sales witnessed a 162% increase compared to the previous year, setting a record for the highest monthly sales. This momentum continued with an astonishing 361% increase in December, with a standalone Amazon growth of 490%, leading to a solidified demand from consumers, prompting YOUR MEAL to focus on D2C business strategies that directly incorporate customer feedback.

DM Mitsui Sugar Group is committed to supporting sports enthusiasts through developing athlete-centric products and sponsoring sports teams.

About the Palatinose® Official Online Shop

- Name: Palatinose Official Online Shop
- Website URL: Palatinose Official Online Shop
- Launch Date: May 20, 2025
- Products Available: 20 types of Palatinose® products from 9 brands, with plans for expansion
- Operating Company: YOUR MEAL Inc.

About the Official Palatinose® Ambassadors

Daichi Kamino

“Since my university days, Palatinose® has been my ‘partner’.”

Kamino, known as the ‘God of the Mountain’ from the Hakone Ekiden, has been a devoted user of Palatinose® since his time at Aoyama Gakuin University. Its slow absorption property and subtle sweetness are praised for supporting long-distance stamina.

Takuya Mitsuka

“I’ve realized that energy depletion has become less frequent since using Palatinose®!”

Mitsuka, a professional running coach and influencer with a total social media following of 300,000, researched running at Tsukuba University, emphasizing the joy of running on his platforms while actively incorporating Palatinose® into his coaching.

What is Palatinose®?

For over 40 years, DM Mitsui Sugar has been researching and developing Palatinose®, a plant-derived carbohydrate found in honey. This natural sugar, composed of glucose and fructose, has the same energy content as sugar (4 kcal per gram) but absorbs at one-fifth the speed. Palatinose® is recognized as an ideal energy source for endurance sports and can scientifically enhance athletic performance. The 100% Palatinose®-infused product, Pure Para, is popular among athletes in long-distance sports like cycling and marathons.

- Official Palatinose® Website: Palatinose Official Site

About DM Mitsui Sugar Co., Ltd.

DM Mitsui Sugar adheres to its corporate mission, “to accompany you through life while enhancing moments of happiness,” and is actively pursuing portfolio transformation. Targeting growth in its Life Energy business, the company is committed to offering tailored products and services across all age groups under the concept of “Nutrition By Life Stage.”

- Company Name: DM Mitsui Sugar Co., Ltd.
- Location: 5-26-16 Shiba, Minato City, Tokyo
- CEO: Takashi Morimoto
- Established: September 4, 1947
- Business Description: Manufacturing and sales of refined sugar, sugar-related products, and functional foods, along with real estate ventures
- Official Website: DM Mitsui Sugar

About YOUR MEAL Inc.

YOUR MEAL operates under the mission “to bring vibrancy to individuals and the Earth,” delivering optimal nutrients for those focused on body transformation and dieting through its subscription service and custom meal plans. Notable offerings include the long-lasting protein-rich bread ‘YOUR BREAD’ and ‘EXIT COFFEE.’ In July 2023, YOUR MEAL joined the DM Mitsui group, enhancing its position in the wellness industry.