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The Arrival of Saba Nouveau 2026

September 11, 2026, marks a significant day for seafood lovers in Japan as the premium Norwegian mackerel, known as Saba Nouveau®, makes its much-anticipated arrival. This year, the importers, Japan Airlines (JAL), JALUX, and the Norwegian Embassy’s Fisheries Department, celebrate the sixth anniversary of this remarkable product being available in Japan.

The Saba Nouveau is not just an ordinary mackerel; it’s a representation of culinary excellence, likened to France's renowned Beaujolais Nouveau wine. This premium brand exemplifies the best qualities of Norwegian mackerel, imported directly to Japan while maintaining peak freshness. Each fish is meticulously selected based on its fat content and size, meeting stringent criteria of approximately 30% fat and weighing over 500 grams. JALUX's experienced team has over 20 years of sourcing expertise, ensuring that only the best make it to Japan’s shores.

Utilizing advanced air transportation techniques, the Saba Nouveau is delivered fresh without freezing, preserving its juicy texture and flavor. In recent years, the product line has expanded beyond fresh mackerel to include various processed goods, showcasing the fish's versatility while broadening its availability across the nation.

Exciting Events to Celebrate Saba Nouveau

To celebrate the arrival of Saba Nouveau, two major events are taking place this year, promising an exciting experience for food enthusiasts.

1. Norwegian Seafood Festival 2026

Held from September 11 to September 13, this festival at Tokyo Solamachi Sky Arena invites guests to indulge in complimentary samples of Saba Nouveau dishes. The event will serve a staggering 5,200 meals over three days, featuring grilled Saba Nouveau, Saba sushi, BBQ salmon, and confit herring. With the festival opening at 1 PM on the first day, it’s a golden opportunity to savor these seasonal delights firsthand.

2. Kamakura Saba Nouveau Week 2026

From September 12 to 27, the Kamakura area will host its third Saba Nouveau Week, with 27 local restaurants and retailers participating. Each venue will offer exclusive original dishes featuring the premium mackerel, a perfect way to enjoy local culinary creativity.

Retailers participating include large chains such as Costco and specific locations of Tofu stores and Summit.

In-Flight Experience with Saba Nouveau

In an effort to provide a taste of this exquisite mackerel to international travelers, JAL will feature Saba Nouveau in their First Class in-flight menu. From September 1 to October 31, passengers can enjoy the dish “Salted Mackerel with Ginger Sauce” on select routes, ensuring that even those traveling far can relish the taste of autumn from Japan.

Expanding Availability

This season marks an expansion for Saba Nouveau across Japan, reaching from Hokkaido to Okinawa. The innovation of rapid freezing technology will allow new products like Saba Nouveau sushi to be available in retail stores, making it easier for everyone to enjoy.

JAL, JALUX, and the Norwegian Embassy’s Fisheries Department are dedicated to enhancing Japan's dining culture through this unique collaboration. They aim to not only enrich the culinary landscape but also contribute to the development of Norway's fishing industry.

For more details on Saba Nouveau, including sales locations and updates, follow their official website and Instagram.