Ecostore Launches Revamped Hair Care Based on Natural Ingredients

Ecostore's Revamped Hair Care Series: A Natural Choice

Ecostore, the esteemed New Zealand-based brand known for its natural daily care products, is set to release a refreshed hair care line on September 2nd, 2025. This update includes their Shampoo and Conditioner , featuring a new bottle design that combines both aesthetics and sustainability. This redesign echoes the previous revamping of their hand and body wash series, which also adopted a round bottle shape and visually represents the key ingredient, Harakeke.

New Design and Packaging

The updated design of the shampoo and conditioner showcases a round bottle that fits comfortably in the hand, making it both practical and stylish. The packaging features an artistic representation of Harakeke leaves and flowers, reflecting the brand's commitment to natural ingredients. This creative approach includes a unique element where the Harakeke plant is X-rayed, providing an intriguing visual that emphasizes Ecostore's dedication to authenticity and sustainability.

Key Ingredients for Healthy Hair

Ecostore's product is enriched with Harakeke, a plant native to New Zealand recognized for its moisturizing properties—reportedly more effective than Aloe Vera. This unique ingredient is known not only for its ability to hydrate but also for its rich nutrient profile, which supports overall skin and hair health. Additionally, Jojoba and Almond oil are included in the conditioner, ensuring that hair retains moisture and remains manageable.

The newly launched range boasts a delightful fragrance of spicy orange and ginger, further enhancing the user experience. Moreover, Ecostore stands by its principle of being 'Free from' harmful ingredients, guaranteeing that their products contain no silicones, synthetic dyes, synthetic fragrances, surfactants, or parabens, making it ideal for those concerned with hair damage caused by dryness or frizz.

Recommendations and Benefits

The rejuvenated hair care line is perfect for individuals battling dry or unruly hair. The unique formulation aims to tackle issues of dullness and frizz while providing a fresh boost of moisture. With the global shift towards sustainable products, Ecostore caters to eco-conscious consumers seeking effective solutions without compromising on health or environment.

The Legacy of Harakeke

Harakeke, also known in Japan as New Zealand Flax, has been revered by the Maori people for generations. Rich in polysaccharides and other skin-beneficial nutrients, it serves as a natural hydrator, making it an essential component in various Ecostore products, from hand washes to baby care items. Beyond its application in cosmetics, the fibers of Harakeke are valuable in creating textiles, clothing, baskets, and mats, connecting New Zealand's rich cultural heritage with modern living.

Product Details

- Product Name: Shampoo , Conditioner
- Volume: 600mL
- Price: ¥1,760 (including tax)
- Release Date: September 2nd, 2025
- Sales Channels: Available at Ecostore Atre Ebisu Store and the official online shop from September 2nd, at Biople and Cosme Kitchen stores/online from October 1st, and gradually becoming available at select retailers nationwide.

Ecostore continues its mission of providing high-quality, environmentally friendly products, ensuring that consumers can enjoy effective hair and body care without compromising their health or the planet. Explore their full range and witness the harmony of nature and care in every product.