Mews Expands Horizons Through Acquisition of Clarity in APAC and UK

In an exciting development for the hospitality industry, Mews, a leading cloud-based platform, has officially acquired Clarity Hospitality Software Solutions. The acquisition aims to bolster Mews' operations in the Asia-Pacific (APAC) region and the United Kingdom (UK), enabling them to enhance their offerings for the hospitality sector.

Who is Clarity?

Clarity Hospitality, founded in 1992 in New Zealand, specializes in providing sophisticated property and event management systems that cater to upscale hotels and venues. With their roots deep in New Zealand's hospitality management, Clarity expanded its horizons in 2016 by opening an office in the UK. Today, they support numerous hotel groups, independent hotels, and event venues throughout APAC and the UK, efficiently managing thousands of rooms while ensuring profitability.

Mews: The Industry Leader

Mews currently serves a large number of hotels in the same regions, and this acquisition is poised to amplify its reach as more establishments turn to Mews technology to enhance their guest offerings. Notably, over the past year, the company has seen significant growth, including a valuation exceeding $1 billion, an impressive increase in its customer base (42% in the UK and 16% in APAC), and a rising number of hospitality staff utilizing their platform.

Matt Welle, Chief Executive Officer of Mews, expressed his enthusiasm about partnering with Clarity, stating, "We're thrilled to collaborate with a team that possesses such deep industry knowledge, which will aid in transforming the hospitality landscape globally. This acquisition is a significant step towards our vision of creating a fully connected network of hotels around the world."

Shared Visions for Exceptional Guest Experiences

Dougall Love, the Owner and CEO of Clarity Hospitality Software, echoed similar sentiments, emphasizing that effective hospitality technology is about streamlining operations to enhance productivity and guest satisfaction. He commented on Mews' commitment to providing exceptional guest experiences, aligning with Clarity's mission of efficient service delivery and increased profitability for hospitality businesses.

The Road Ahead

This acquisition marks a pivotal moment in the evolution of Mews, as Clarity Hospitality becomes its 12th acquisition, demonstrating their aggressive growth strategy. Mews continues to differentiate itself as an innovator in the hospitality tech space, catering to a diverse clientele that includes 5,500 customers from over 85 countries. Their notable clients range from BWH Hotels to the Airelles Collection.

Recognitions for Mews have included accolades such as the Best Property Management System (PMS) for 2024 and listings among the Best Places to Work in Hotel Tech over multiple years by Hotel Tech Report. Additionally, Mews has received recognition at the World Travel Tech Awards as the Best PMS Provider and Best Independent Hotel PMS Provider.

With the acquisition of Clarity detailing increased operational capacity, a more robust technology platform, and a commitment to enhancing guest engagement, Mews positions itself well to lead the next wave of advancements in the hospitality sector.

Conclusion

As Mews marches forward with its strategic expansion, the tech-driven hospitality landscape will eagerly watch how this merger unfolds, as both companies are poised to deliver remarkable services that elevate the guest experience like never before. The partnership encapsulates a shared vision for leveraging technology to not only meet but exceed the evolving expectations of today's travelers. This acquisition is surely just the beginning of an exciting journey for the Mews and Clarity teams—and for their clients in the ever-competitive hospitality market.