Rokt Recognized in Gartner 2026 Market Guide for Retail and Commerce Media Networks
Rokt, a prominent player in the ecommerce technology industry, has recently been recognized in the Gartner 2026 Market Guide for Retail and Commerce Media Networks. This recognition underscores Rokt's innovative approach to enhancing transaction relevance for shoppers using advanced technologies such as machine learning and artificial intelligence.
Rokt specializes in transforming the ecommerce landscape by optimizing the transaction experience. By leveraging AI, Rokt enables retailers to deliver more personalized and timely engagements during the crucial transaction moments. According to Craig Galvin, Rokt's Chief Revenue Officer, the company aims to help retailers grow revenues seamlessly by removing friction from the customer experience. Notably, the moments immediately after a purchase are identified as high-intent interactions where customers are particularly receptive to relevant offers and suggestions. Rokt strives to capitalize on these moments, providing retailers with new means to engage their consumers effectively.
While retail and commerce media networks have traditionally focused on advertising, new opportunities are arising at checkout and post-purchase stages. Rokt has emerged as a leader in providing post-purchase solutions that maximize these high-intent engagements. The technology offered by Rokt assesses in real time which experiences will be most relevant for shoppers, ultimately enriching the shopping journey.
In 2026, Rokt is projected to power over 10 billion transactions, continuously growing its influence across leading ecommerce businesses. The previous year witnessed significant revenue growth for the company, surpassing $800 million. This expansion comes on the heels of strategic partnerships with notable brands such as PayPal, Fanatics, Ulta Beauty, and Macy’s, as well as significant acquisitions aimed at enhancing its technological capabilities.
Rokt's recent acknowledgment in Gartner's publication reflects its commitment to innovation in the retail sector. However, it’s important to note that while Gartner recognizes various companies within its reports, it does not endorse them explicitly.
Founded in New York City, Rokt operates on a global scale, aiming to unlock real-time relevance in each customer's transaction moment. The company's trusted network connects hundreds of millions of customers, influencing ecommerce transactions for notable brands like Live Nation, AMC Theatres, and Uber. With offices spanning North America, Europe, and the Asia-Pacific region, Rokt continues to drive innovation in the ecommerce sector.
For more in-depth information about Rokt and their offerings, check their website at Rokt.com. Rokt represents the future of ecommerce engagement, proving that understanding customer needs at the right moment can lead to enriched shopping experiences and increased revenue streams for retailers.
What Rokt Does
Rokt specializes in transforming the ecommerce landscape by optimizing the transaction experience. By leveraging AI, Rokt enables retailers to deliver more personalized and timely engagements during the crucial transaction moments. According to Craig Galvin, Rokt's Chief Revenue Officer, the company aims to help retailers grow revenues seamlessly by removing friction from the customer experience. Notably, the moments immediately after a purchase are identified as high-intent interactions where customers are particularly receptive to relevant offers and suggestions. Rokt strives to capitalize on these moments, providing retailers with new means to engage their consumers effectively.
Emerging Solutions in the Market
While retail and commerce media networks have traditionally focused on advertising, new opportunities are arising at checkout and post-purchase stages. Rokt has emerged as a leader in providing post-purchase solutions that maximize these high-intent engagements. The technology offered by Rokt assesses in real time which experiences will be most relevant for shoppers, ultimately enriching the shopping journey.
Market Impact and Recognition
In 2026, Rokt is projected to power over 10 billion transactions, continuously growing its influence across leading ecommerce businesses. The previous year witnessed significant revenue growth for the company, surpassing $800 million. This expansion comes on the heels of strategic partnerships with notable brands such as PayPal, Fanatics, Ulta Beauty, and Macy’s, as well as significant acquisitions aimed at enhancing its technological capabilities.
Rokt's recent acknowledgment in Gartner's publication reflects its commitment to innovation in the retail sector. However, it’s important to note that while Gartner recognizes various companies within its reports, it does not endorse them explicitly.
About Rokt
Founded in New York City, Rokt operates on a global scale, aiming to unlock real-time relevance in each customer's transaction moment. The company's trusted network connects hundreds of millions of customers, influencing ecommerce transactions for notable brands like Live Nation, AMC Theatres, and Uber. With offices spanning North America, Europe, and the Asia-Pacific region, Rokt continues to drive innovation in the ecommerce sector.
For more in-depth information about Rokt and their offerings, check their website at Rokt.com. Rokt represents the future of ecommerce engagement, proving that understanding customer needs at the right moment can lead to enriched shopping experiences and increased revenue streams for retailers.
Topics Consumer Technology）
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