#Japan #Tokyo #Popup Store #Salt Vanilla #Yokohama Vanilla

Yokohama Vanilla's First Popup Store at Ecute Akabane

Yokohama Vanilla, a premium gift sweets brand based in Yokohama, is proud to announce its first-ever limited-time popup store at Ecute Akabane beginning March 24, 2026. This debut in Akabane marks an exciting moment for the brand as they bring delicious offerings to a bustling commuter hub.

Located conveniently within the JR Akabane station, the popup store is designed to be a perfect stop for those heading home from work or out and about. Visitors can look forward to trying unique sweets, making it an ideal place for special gifts for loved ones or a tasty treat for themselves. The event promises to showcase Yokohama Vanilla's signature flavors, aiming to establish a new standard for Yokohama souvenirs.

Sales Overview

• - Location: Ecute Akabane, Yorimichi Plaza North
• - Sales Period: March 24 (Tuesday) to March 31 (Tuesday), 2026
• - Sales Method: Free Sales
• - Featured Products:

- Salt Vanilla Financier: Mini gift boxes containing 3 pieces for 1,100 yen, and larger boxes containing 6 pieces for 2,160 yen (including tax).
- Salt Vanilla Creamy Sable: Mini gift boxes of 8 pieces at 1,550 yen, and larger boxes of 16 pieces at 2,970 yen (including tax).
- Salt Vanilla Financier Pato Chocolate: Gift boxes with 4 pieces priced at 2,500 yen (including tax).

• - Operating Hours:

- Monday to Friday: 10:00 AM - 8:30 PM
- Saturday, Sunday, and Holidays: 10:00 AM - 8:00 PM

Special Gift: Hinaningyo Version Stickers

During the popup event, customers who purchase two boxes of 6 Salt Vanilla Financiers will receive a special Hinaningyo Version sticker. Quantities are limited, and the offer ends once supplies run out. Similar promotions will also occur at Yokohama Takashimaya and other pop-up stores throughout March.

A Word from the CEO

Yuto Takahashi, the CEO of Yokohama Vanilla, expresses his enthusiasm over launching the popup store: "I'm thrilled to announce that Yokohama Vanilla will be making its mark at Ecute Akabane! I fondly remember a miscommunication regarding meeting spots between 'Akabane' and 'Akabane Bridge'—a humorous mix-up that still brings a smile to my face. I encourage everyone visiting the popup to double-check their destination! We aim to make an impression on the people of Akabane, so we invite you to come and enjoy our unique flavors!"

Through this popup store event, Yokohama Vanilla strives to expand its brand recognition and delicious offerings beyond Yokohama. The Salt Vanilla Financier has already made waves, as it was certified as a World Record for the highest volume sold within 12 hours. This serves as a testament to the dedication and quality of their products, all made with domestic wheat flour and premium vanilla.

For further details about the products and the popup store, visit the official website.

About Yokohama Vanilla

Founded by Yuto Takahashi, Yokohama Vanilla represents a dream of quality sweets that capture the essence of Yokohama's coastal breeze. Utilizing expertise from professionals in the sweets industry, the brand focuses on superior ingredients and meticulous crafting methods to create unforgettable experiences for all sweet lovers.

CEO Profile: Yuto Takahashi

Born in 1999 in Yokohama, Yuto Takahashi has a diverse background in entertainment and entrepreneurial ventures. In 2024, he founded Yokohama Vanilla as a testament to his vision and passion for gifting sweets that bring joy and delight. Following his retirement from the entertainment industry, he firmly embarked on this new journey and is thrilled to showcase his work to the world.

Whether you are a fan of exquisite desserts or new to the delights of Yokohama Vanilla, make sure to stop by the popup store at Ecute Akabane for a taste of sweetness that is not to be missed!