ALL NEW MART: A New Era in Casual Fashion for Self-Expression

Introducing ALL NEW MART

Starting April 24, 2026, World Co., Ltd. will unveil its groundbreaking new brand, ALL NEW MART. Directed by the multifaceted creator, Mika Orezuki, the brand has been two years in the making, blending thoughtful market testing with unique insights into modern consumer behavior.

The Concept Behind ALL NEW MART

In a world where many feel as if they are just following someone else's trends, ALL NEW MART aims to flip that narrative. Instead of offering clothing that merely aligns with fleeting fashions, the brand focuses on “self-expression” and the “thoughts” behind our choices. It promotes a lifestyle where consumers reflect their individuality rather than just adopt trends.

The mission is clear: to provide apparel and lifestyle products that residents can incorporate into their daily lives with confidence. Each item is crafted not just to be worn but to embody personal philosophy and values, offering an experience that other brands struggle to replicate.

Celebrating Individuality

ALL NEW MART is not about chasing trends or efficiency. Instead, it prioritizes ideology, celebrating the tension between self-expression and contemporary living. The pieces are designed to resonate with the current cultural landscape, allowing wearers to find their personal style amidst societal influences.

Starting today, a lookbook showcasing the Spring/Summer Collection will be available, reflecting the brand's unique universe and aesthetic vision. The collection is meant to inspire customers by showing them diverse ways to express their individuality through fashion.

Launch Timeline

To create buzz and anticipation, ALL NEW MART has laid out the following schedule leading to its launch:

- April 15 (Wednesday): Release of the Spring/Summer Collection Lookbook

- Visit: Lookbook Here

- April 23 (Thursday): Opening of the official online store with pre-orders beginning
- April 24 (Friday): General sales commencement

Also, a broader range of lifestyle products is expected in June, expanding the ALL NEW MART offerings further.

Who is Mika Orezuki?

Mika Orezuki, born in California to a Hong Kong father and a Japanese mother, brings a dynamic blend of cultural influences to her role as director. Renowned for her distinctive sense of fashion, Orezuki is also known for her love of the snack OREO. With an impressive portfolio spanning restaurant concept creation, social media influence, and brand direction, her expertise is wide-ranging. This year, she plans to open her second café, Ninana Kissa, further demonstrating her multifaceted talents.

Brand Philosophy

ALL NEW MART operates under the motto, “ALWAYS ME, ALWAYS NEW”, emphasizing self-identity and freshness with every piece offered. This philosophy resonates especially with consumers who value self-care and authenticity in their fashion choices.

Pricing

- Knitwear: from ¥5,500
- Blouses: from ¥7,700
- Cut & Sewn: from ¥4,400
- Skirts: from ¥9,900
- Pants: from ¥5,500

Stay Connected

For the latest updates and collection launches, follow ALL NEW MART on Instagram or visit the official Online Store.

Conclusion

With its innovative approach, ALL NEW MART stands to redefine the contemporary fashion landscape by putting individuality at the forefront of consumer choices. Mark your calendars and get ready for a refreshing take on casual wear that truly reflects who you are.