#United States #Victory Tire #Tire Services #Fridley Auto #Fridley

Victory Tire & Auto: A Fresh Start in Fridley

Victory Tire & Auto, a well-recognized name in automotive repair in Minnesota since 1997, has officially launched its new identity in Fridley, marking a significant milestone in its brand evolution. On October 21, 2025, the company celebrated its grand re-opening with a community event, unveiling an enhanced offering that aims to improve customer service and widen its tire selection.

This rebranding initiative signifies the first of many updates, with plans to revamp all 25 of its Minnesota shops over the coming months. Previously known as Victory Auto Service & Glass, the new name—Victory Tire & Auto—reflects a strategic shift to foster a more comprehensive tire service portfolio, introducing premium brands such as Bridgestone to its product line.

In addition to the name change, customers can expect a variety of new conveniences and enhancements:

• - 24-Hour Key Drop and Pick-Up: Aiming to make auto repair hassle-free, customers can now drop off or pick up their vehicles at any hour convenient for them.
• - Upgraded Waiting Area: Enhanced amenities will provide a more comfortable in-shop experience for customers waiting for their service.
• - Mobile-Friendly Tools: The company has launched a new website that includes features like online scheduling, automated service reminders, and real-time updates through text and email for when vehicles are ready for collection.
• - Digital Vehicle Inspections: This technology offers customers greater transparency and understanding of the work being done on their vehicles.

Victory Tire & Auto’s rebranding also emphasizes its commitment to serve the local community. With 25 locations and over 160 employees, the brand aims to be known not just for quality automotive care but also for its deep-rooted connections to Minnesotans. Brad Crabtree, the manager of the Fridley location, stated, "Our team is proud of the Victory name and dedicated to our neighbors here in Minnesota. Every Minnesotan deserves an alternative to the hassle of a dealership, and we want to be that trusted choice."

A core component of this rebranding effort is encapsulated in the brand's promise: Quality work. Genuine care. For all of life's miles. This affirmation acknowledges the stress often associated with auto repairs and underscores the brand's dedication to delivering expert service combined with a transparent and caring customer experience. Victory Tire & Auto aspires to keep vehicles safely on the road for an impressive 300,000 miles and beyond.

During the grand re-opening, attendees enjoyed festive treats like tire-themed mini-Bundt cakes and participated in a food drive for HOPE 4 Youth, a nonprofit organization working to end youth homelessness. The event saw over 60 pounds of food and supplies donated, along with a $1,000 contribution from Victory Tire & Auto. Long-time customers, some of whom have been with the shop since its inception, attended to celebrate the brand's new chapter, reinforcing the bonds built over decades. Founder Jeff Matt remarked on the heartwarming response, saying, "I couldn't believe the number of long-time customers who came by to celebrate. It was a reminder of the deep relationships we've built in this community over nearly three decades."

Victory Tire & Auto plans to conclude its rebranding process within the next 12 to 15 months while actively seeking further expansion through local automotive repair shop acquisitions. The company is on a growth trajectory, aiming to exceed 30 locations by 2026.

For additional details or to learn more about their services, visit victoryautoservice.com.

About Victory Tire & Auto

Founded by Minnesota native Jeff Matt, Victory Tire & Auto has transformed from a single rented bay to a reliable name in automotive repair. Dedicated to quality service, strong customer relationships, and community involvement, the company continues to embody its promise of delivering Quality Work. Genuine Care. For all of life's miles.

About Straightaway

Straightaway Tire & Auto is an independent automotive repair and service platform with over 70 locations across several states. The brand focuses on partnering with established businesses to enhance operational success and contribute positively to the communities they serve.