Exciting New Collaboration Between Convenience Wear and FUJI ROCK FESTIVAL '26

Convenience Wear Collaborates With 'FUJI ROCK FESTIVAL' 2026

FamilyMart is thrilled to announce its newest collaboration with Japan's largest outdoor music festival, the FUJI ROCK FESTIVAL. Beginning on July 7, 2026, a limited selection of co-branded items from its original apparel line, Convenience Wear, will be available at approximately 16,400 FamilyMart locations and through the online platform Famima Online.

Celebrating Four Successful Years of Collaboration

For the fourth consecutive year, the FUJI ROCK collaboration promises a fantastic lineup of items. Shoppers can look forward to classic accessories like socks, Imabari towels, and the much-anticipated sacoche, a trendy carry bag essential for any festival goer. Each item is designed with the festival's theme colors, capturing the essence of summer and celebrating the excitement leading up to the festival’s performances.

As anticipation builds for the event, which runs from July 24 to July 26, music enthusiasts can get a head start on their festival look with these co-branded products. The collection not only offers style but also combines comfort and functionality, making them perfect for outdoor activities.

Special Pop-Up Store at the Festival Venue

In addition to the items available at FamilyMart stores, a pop-up shop at the FUJI ROCK FESTIVAL venue will feature exclusive products, including specially-sized socks for children and hand towels. These one-of-a-kind items make great souvenirs for friends or keepsakes for families looking to create lasting memories together.

Exclusive Pop-Up Product Details:

- Kids' Socks

- Price: 546 yen (tax included 600 yen)
- Release: July 23 to July 26, 2026
- Features a unique design linked to the FUJI ROCK '26 poster.
- Available in two sizes: 13-19 cm and 19-22 cm.

- Hand Towels

- Price: 1,091 yen (tax included 1,200 yen)
- Release: July 23 to July 26, 2026
- Features a design inspired by FUJI ROCK '26 staff T-shirts.
- Available in multiple colors and measures 34 cm x 90 cm.

The event's pop-up store will operate from July 23 to July 26, 2026, from 9:00 AM to 7:00 PM. This is the ideal destination for festival-goers who want to grab unique, limited-edition items while enjoying live performances in Niigata Prefecture's beautiful Naeba Ski Resort.

Original Outer T-Shirts for Festival Staff

Continuing tradition, Convenience Wear will provide specially-designed outer T-shirts for festival staff to wear, ensuring they are both stylish and functional. Made from 100% thick cotton with anti-bacterial and odor-resistant properties, these t-shirts reflect the high standards of the Convenience Wear brand.