Korean Brand Launch
2026-04-01 09:29:55

Ever Co., Ltd. Expands Salon Options with Korean Brand Launch

Introduction of a New Skincare Line


The cosmetics industry is witnessing a significant shift, prioritizing not only results but also sustainability and personalized options for consumers. Ever Co., Ltd., headquartered in Shibuya, Tokyo, aims to lead this change by merging beauty and science. As part of their mission, they embrace the 'April Dream' initiative, advocating for dreams to be realized, with a particular emphasis on enriching beauty experiences for both salons and clientele.

In recent years, the beauty sector has increasingly emphasized the importance of continuity and personalized choices. However, many salons have faced challenges with limited offerings, making it difficult to provide tailored advice to address individual skin concerns. In response, Ever Co., Ltd. is taking proactive measures to create an environment where versatile options allow for tailored recommendations without relying solely on a single treatment or brand.

Starting April 1, 2026, Ever Co., Ltd. will officially launch the Korean skincare brand tHermoCEUTICAL in Japan as its exclusive distributor. This will include the release of the much-anticipated DNA Peel treatment paired with a comprehensive home care line.

The DNA Peel Treatment: A New Era in Peeling


The DNA Peel is an innovative peeling program combining micro-spear-like particles with beauty-enhancing ingredients. Designed with care for sensitivity and downtime, this treatment aims to promote elasticity and glow while reforming the skin environment. The DNA Peel caters to individuals with sensitive skin, providing a fresh option in salon treatment menus, aligning with growing consumer preferences for less invasive procedures.

Benefits of the DNA Peel


1. High-Purity DNA Micro-Spear: This formula uses ultra-purified spear-like components extracted with minimal impurities, allowing for effective skin engagement without excessive irritation or downtime.
2. Fructose Coating Technology: Each high-purity DNA spear is encapsulated using a unique fructose coating technology, which helps ensure that beauty ingredients effectively permeate the outer layer of the skin.
3. Cellcubating Complex: Infused with PDRN and various beauty-enhancing ingredients, the complex balances skin elements for holistic care and healthier skin conditions. The DNA spears allow these active ingredients to penetrate deeply and effectively.

Addressing Diverse Skin Concerns


The DNA Peel is primarily intended for salon services, available to clients seeking treatment for various skin issues, such as aging, loss of firmness, visible pores, dullness, dryness, and skin irritation. Alongside the treatment, tHermoCEUTICAL offers an accompanying home care line tailored to support ongoing skin maintenance, allowing clients to cultivate and sustain healthy skin at home.

Home Care Line Overview


  • - Remove & Deep Line: Focused on trouble-causing oils and debris, this cleansing and exfoliation series maintains the skin's moisture while cleaning gently.
  • - EXO Regentron Line: Developed for aging care, this series targets elasticity and density in the skin.
  • - MAX Hydra Line: Prioritizing hydration, this series addresses moisture balance for long-lasting hydration.
  • - DeAC Aciderm Line: Tackles oil balance and keratin conditions to promote healthier skin.
  • - MELA Brightening Line: Aims at improving skin tone and brightness.

This expanded product offering broadens the potential for salons to propose effective treatments, fostering lasting client relationships and enhancing the operational stability of beauty businesses. Ever Co., Ltd. firmly believes that beauty is not a one-size-fits-all service but is instead rooted in the power of choice. By expanding options, salons can provide more appealing suggestions, facilitating customer satisfaction and overall well-being in the beauty industry.

Looking Ahead


As part of tHermoCEUTICAL’s introduction to Japan, an announcement event showcasing the DNA Peel is scheduled for April 22-23, 2026, featuring representatives from the brand's home office in Korea. The event aims to elaborate on the treatment's theories and the brand's launch in Japan, with live-streaming options for broader access. Additionally, Ever Co., Ltd. plans to participate in the Beauty World Japan Tokyo exhibition in May 2026, which marks itself as one of the most significant trade shows in the beauty industry, further fostering brand recognition and encouraging treatment adoption.

Overview of Ever Co., Ltd.


Founded in January 2003 and headquartered in Shibuya, Tokyo, Ever Co., Ltd. serves as a pioneer in integrating beauty and regenerative medicine. With a workforce of 50 employees, it emphasizes high-quality consulting and educational services along with product distribution. The flagship treatment, the 'Liber Herb Peeling', has gained substantial acclaim, highlighting the company's commitment to innovate within the beauty space. Ever is dedicated to health, beauty, and well-being, seeking to transcend traditional barriers in the industry and redefine value.

For further inquiries, please visit their official website here.


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Topics Consumer Products & Retail)

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