Saku Yama Choco Jiro Celebrates 10 Years with MyM Collaboration in New MV Release

Celebrating a Decade of Saku Yama Choco Jiro

The renowned Japanese chocolate biscuit brand, Saku Yama Choco Jiro, is marking its 10th anniversary with a vibrant new project that promises to bring joy to fans of all ages. On March 26, known as "Saku Yama Choco Jiro Day," the brand launched the sixth initiative in its ten-part “What’s this Choko!? " project. This exciting event features a collaboration with the energetic music unit MyM, which includes members Miyuki from Morisanchu and Yoshiko and Mahiru from Ganbare Ruya. The release coincides with the launch of their collaborative track, "LIL BIT," and its accompanying music video (MV).

A Catchy Collaboration

The song "LIL BIT" revolves around the playful phrase "Just a little bit," embodying a message of light-heartedness and acceptance. It encourages listeners to embrace imperfection and savor life's sweetness—a sentiment that resonates with both children and adults alike. The collaboration seamlessly blends catchy lyrics with MyM's trademark humor and vivacity, making it a perfect anthem for celebrating Saku Yama Choco Jiro's milestone anniversary. The MV is carefully crafted to reflect the brand's whimsical theme, “What’s this Choko!?” through colorful visuals and lively choreography.

Watch the MV here: LIL BIT MV

Behind the Scenes

Fans can look forward to exclusive behind-the-scenes content showcasing the camaraderie between MyM and the beloved character, Choco Jiro. The fun interactions and amusing performances featured in the MV highlight the efforts to create a joyful experience. Additionally, moments captured from rehearsals will soon be available on MyM’s official YouTube channel, offering a glimpse into the creative process that brought this collaboration to life.

The Magic of MyM

MyM is a dynamic music group that debuted on May 22, 2024, under STARBASE RECORDS. Comprising talented and beloved entertainers, each member contributes to the songwriting process, ensuring every track resonates with creativity. Their passion for music and vibrant personalities shine through in their performances, solidifying their place in the entertainment scene.

Promotions for the MV

In celebration of the MV release, Saku Yama Choco Jiro and MyM are also rolling out special 3D advertising campaigns across major cities such as Shinjuku and Umeda from March 26 to April 8, 2026. These advertisements feature eye-catching visuals of Choco Jiro and MyM in dynamic poses that highlight the playful essence of their collaboration.

Looking Ahead

Saku Yama Choco Jiro first hit the shelves in 2017, capturing hearts with its crispy texture and chocolatey goodness. With a mission to brighten everyday moments, the brand aims to deepen connections through shared snacking experiences. The ongoing “What’s this Choko!? " project aims to surprise and delight fans further, promising more exciting collaborations and events ahead.

For more information and updates, visit: Saku Yama Choco Jiro 10th Anniversary Site

Conclusion

As Saku Yama Choco Jiro embarks on another decade, the collaboration with MyM serves as a festive kickoff to a journey of continued innovation and joy. Fans can expect catchy tunes, charming visuals, and delightful surprises as they celebrate this landmark achievement with their favorite chocolate biscuits. Whether you’re a long-time fan or new to the delicious world of Saku Yama Choco Jiro, this collaboration is one that brings together fun, laughter, and sweet moments—which truly embodies the brand's spirit.