The Inspirational Philosophy of Joycal Japan's CEO Yuki Hayakawa Revealed at Publishing Event

Insights from Joycal Japan's CEO at Publishing Event

On May 28, 2026, Joycal Japan's CEO, Yuki Hayakawa, hosted a significant event in Akasaka Prince Classic House, celebrating the release of the co-authored book, "Challenger's Resume." This gathering attracted around 120 entrepreneurs and business leaders, marking it as a pivotal moment in the entrepreneurial community. The event culminated in a panel discussion featuring Hayakawa alongside fellow entrepreneurs Norihiro Shimogaki of ZVC Japan and Kotaro Nakata of Wellness.

The Panel Discussion: A Glimpse into Entrepreneurial Decision-Making

During the panel, Hayakawa shared compelling stories illustrating the realities faced by entrepreneurs. The audience was captivated by his insights, frequently responding with applause.

The Genesis of Challenge: "Positive Jealousy"

When discussing the foundation of his entrepreneurial journey that began at the age of 23, Hayakawa expressed how surrounding himself with entrepreneurial-minded peers ignited a sense of “positive jealousy” within him, motivating him to embark on his own business venture. "Seeing those around me venture into entrepreneurship was inspiring, triggering a healthy form of jealousy that propelled me forward," he shared.

Overcoming Adversity: Bankruptcy at 35

The discussion took a poignant turn when Hayakawa addressed his experience of bankruptcy at the age of 35. Using his usual humorous approach, he recounted the challenges of losing everything – even his credit cards. Yet, he assured the audience that setbacks are an integral part of the journey. "At 23 I started, and by 35 I faced bankruptcy. I couldn't use credit cards, but I realized I could still try again. Japan is not such a bad place after all," he noted, emphasizing resilience and the potential for rebirth.

Essential Leadership Qualities: The Courage to Withdraw

Hayakawa articulated the importance of knowing when to retreat in business. "The initiative to withdraw is a challenge that only leaders can undertake. It's vital to embrace subtraction rather than addition in both life and business, especially in this AI-driven era," he asserted.

Closing Remarks: Embracing Life’s Unfinished Narrative

In concluding the event, Hayakawa reflected on personal loss, sharing that he lost his mother in January of this year. He poignantly stated that no matter how much one shows gratitude to parents, a sense of regret may linger—this encapsulates life’s complexity. He asserted that it's better to live life with ongoing aspirations rather than in the finality of being satisfied. "Life is unfinished, and maintaining a strong will is crucial," he stated.

With words of dedication to commitment, he introduced the phrase, "It's not about doing your best, but rather putting your heart into it," encouraging attendees to deeply engage with those around them. He stressed that 95% of relentless effort is necessary to yield the 5% joy and happiness.

As the event wrapped up, Hayakawa remarked on the unique connections formed during the evening, stating, "The bonds created here are miracles worth cherishing for a lifetime." The event left a warm afterglow, marking not only the celebration of a book but the spirit of entrepreneurship that thrives on perseverance and camaraderie.

Event Overview

- Event Title: Joint publication project ‘Challenger's Resume’ Release Celebration
- Date: May 28, 2026, 7:00 PM - 9:30 PM
- Location: Akasaka Prince Classic House, Royal Room, Tokyo
- Organizer: Kizuna Assistance, with support from Listeners Inc.
- Book Link: Challenger's Resume on Amazon

About Joycal Japan

Joycal Japan is a leading automotive service company operating around 550 franchise locations across Japan, offering car leasing and new and used car sales. With a strong revenue target of 50 billion yen (JOYCAL500), the company is also expanding its reach into international markets like the Philippines and Indonesia.