#Japan #Tokyo #Calrose Rice #USA Rice #Seasonal Vegetables

Exciting Winter Campaign by USA Rice

The USA Rice Council, representing the California-based Calrose rice, is inviting 20 lucky winners to enjoy a delightful winter experience through their latest campaign. Running from December 26, 2025, to January 16, 2026, participants have the chance to win a set that includes Calrose rice, a seasonal vegetable assortment selected by Shunhachi Vegetable Shop, and a recipe book.

The campaign aims to raise awareness about Calrose rice, celebrated for its unique light texture and its versatility in various winter dishes such as rice soup, risotto, and hot pot. To enter, simply follow the official Instagram account (@usa_rice_jp) and like the promotional post. More engagement can be achieved by commenting on the post, which could enhance the chances of winning.

The prize package includes:

• - 400g of Calrose rice
• - Shunhachi Vegetable Shop’s seasonal vegetable set, featuring at least four varieties of fresh vegetables
• - A recipe book curated by KEITA, an official instructor of Calrose rice, showcasing recipes from a cooking workshop that emphasizes using Calrose rice and seasonal vegetables for hearty winter meals.

Winter Cooking Workshop

On December 10, a special cooking demonstration was held where KEITA showcased how to prepare warming dishes using seasonal vegetables and Calrose rice. The workshop highlighted dishes like hot pot, rice soup, and rice salad, all ideal for cozy winter meals.

Participants were impressed by KEITA's innovative cooking techniques. For instance, he suggested using leftover soup from the hot pot and adding raw rice to create a delicious risotto or mixing cooked rice directly into warm soup for a delightful meal. Sixteen attendees left with a better understanding of the unique qualities of Calrose rice, noting how it absorbs the flavors and aromas of vegetables, thereby enhancing the overall taste of the dishes.

Calrose rice, with its name meaning 'rose of California,' is a medium-grain rice that strikes a perfect balance between short and long-grain varieties. Renowned for its light texture and al dente bite, it is becoming increasingly popular in various culinary contexts.

About USA Rice Council

The USA Rice Council, based in Arlington, Virginia, is a national organization representing the core of the U.S. rice industry composed of four primary groups. Operating under the guidance of the U.S. Department of Agriculture, it is a non-profit entity aimed at promoting and expanding the understanding and usage of American rice. Their activities include various promotional and support initiatives without engaging in trade transactions.

In conclusion, this winter, make your meals more delightful with Calrose rice and seasonal vegetables. Whether you're preparing a warm soup or a flavorful risotto, these ingredients promise to bring comfort and joy to your table. Don’t forget to follow USA Rice on Instagram and join this exciting campaign to stand a chance to win fantastic prizes!