#Japan #Tokyo #New Era #fashion collaboration #MIESROHE

MIESROHE Unveils Its First Collaboration with NEW ERA

On March 3, 2022, MIESROHE, a women’s fashion brand founded in homage to the minimalist architecture of Ludwig Mies van der Rohe, introduced its first collaboration with the iconic headwear and apparel brand NEW ERA. Scheduled for reservations beginning June 3, 2023, these items will be available on MIESROHE's official online store as well as at USAGI ONLINE, with a projected release in early July.

This collaboration marks a significant milestone for MIESROHE, merging its minimalist design philosophy with NEW ERA's extensive experience in headwear. The collection features two distinct items: a cap and a cup-in tank top, both crafted with attention to detail and functionality.

The Cap: MIESROHE x NEW ERA®

The first item is a collaboration cap based on the popular NEW ERA model, the 9THIRTY™. This cap, priced at 8,360 yen (tax included), boasts a water-resistant ripstop material that ensures durability and comfort. Notably, the design deliberately omits a front logo, creating a sleek and versatile appearance that can be paired easily with any outfit.

Instead, the back features an exquisite embroidery that pays tribute to Mies van der Rohe’s famous saying, “God is in the details.” The light, airy fabric offers a stylish look, making it perfect for city use, and its minimalistic design reflects MIESROHE's core values of simplicity and functionality.

The Cup-in Tank Top: MIESROHE x NEW ERA®

The second item in this collaboration is the cup-in tank top, also designed with a minimalist ethos in mind. Priced at 9,900 yen (tax included), this stylish top features a unique fade finish and carries MIESROHE’s exclusive embroidery on the back, making it a standout piece that complements various outfits.

Both pieces are designed for the modern woman who seeks clothing that balances functionality with fashion, allowing for effortless transitions between different settings.

About NEW ERA®

Founded in 1920, NEW ERA has over a century of history as a leading American headwear and apparel brand. Known for being the exclusive cap supplier for Major League Baseball, NEW ERA's roots lie in sports. However, it has successfully expanded its reach by collaborating with numerous brands and artists, consistently creating new styles and product categories that resonate within fashion and culture. Alongside its signature baseball cap, the 59FIFTY®, NEW ERA offers a diverse range of apparel and accessories.

About MIESROHE

MIESROHE debuted in March 2022, focusing on the concept of universal design infused with an element of fashionable mode. The brand's philosophy, “Less is more,” emphasizes creating clothing that blends seamlessly into urban landscapes, nature, and water, while also ensuring comfort and sustainability. MIESROHE is dedicated to providing fashion that is accessible, flexible, and straightforward, aiming to support independent and discerning women.

MIESROHE operates with five core promises:
1. Easy to wear for everyone
2. Flexible for various uses
3. Simple and self-evident
4. Light and relaxed fit
5. Clear environmental contribution information

To explore the latest collection and the MIESROHE brand, visit their official website at miesrohe.jp or their Instagram at @miesrohe_.

This collaboration between MIESROHE and NEW ERA exemplifies a thoughtful blend of style and function, addressing the needs of the modern urban lifestyle while paying homage to minimalism and quality craftsmanship.