This Summer, Refresh Your Taste at Beck's Coffee Shop
As the warm embrace of early summer approaches, Beck's Coffee Shop, operated by JR East's Cross Station Foods Company, is set to delight customers with two refreshing seasonal drinks. Starting from April 21, 2026, coffee enthusiasts can indulge in the unique flavors of
Peach Jasmine Tea and the ever-popular
Lemonade, both available for a limited time only.
Introducing Our Limited-Time Offerings
- - Peach Jasmine Tea with Homemade Peach Jelly: Priced at 520 yen (tax included), this delightful beverage combines the elegant sweetness of homemade peach jelly with the fragrant aroma of freshly brewed jasmine tea. The meticulous preparation of jasmine tea inside the shop enhances its floral notes, making this drink a perfect complement to a warm spring day.
- - Lemonade Made with Setouchi Lemon Juice: For just 460 yen (tax included), this beloved summer classic features a tangy sweetness balanced expertly with the refreshing zest of Setouchi lemons. It's the ultimate hydration companion for your summer outings, ensuring each sip is satisfying and lively.
Though the initial joy of summer might seem distant, these drinks aim to deliver a refreshing escape to all who visit. Don't forget the release period: these beverages will be available until July 6 for the Peach Jasmine Tea and continuing until September 30 for the Lemonade.
Win Free Drink Trials!
Beck's Coffee Shop is celebrating the launch with an exciting campaign from April 28 to May 1 and again from May 5 to May 8, where customers have the chance to win free trial tickets for the XL size drinks. Simply follow the official Beck's Coffee Shop account on X, repost the campaign post, and you can enter the draw for a chance to enjoy these delicious drinks on the house!
Each event will award tickets redeemable for the XL-sized Peach Jasmine Tea or Lemonade to a total of 1,000 lucky winners. This promotion is designed to enhance the enjoyment of these delightful summer drinks.
XL Drink Sizes Available Across All Stores
In response to rising temperatures and longer summers, Beck's Coffee Shop has expanded its offerings to include the XL size drink for the first time in all stores, about two months earlier than last year. The XL size is approximately 1.5 times larger than the regular size, allowing for a substantial refreshment experience. Customers can experience this generous size for various drinks, including the above-mentioned Lemonade, Peach Jasmine Tea, as well as Iced Coffee and Iced Teas.
Availability of these sizes may vary by location, so check with your nearest shop for details.
About Beck's Coffee Shop
Beck's Coffee Shop is dedicated to enriching customers' daily lives with high-quality coffee. Each beverage is crafted using premium beans sourced from global farms, ground fresh in-store for aromatic blends. Alongside seasonal fair menus, including hot and freshly baked panini dishes, Beck's ensures that every visit presents new discoveries. Founded in an operational space spanning 74 outlets across the Tokyo metropolitan area, Beck's is a beloved coffee shop that will celebrate its 30th anniversary in 2025.
For more information about Beck's Coffee Shop and its offerings, or to catch up on the packaging and marketing details, please refer to the company's official communication.
About JR East Cross Station Company
Founded on April 1, 2021, JR East Cross Station Company specializes in hospitality and convenience, with its beverage, food and retail branches operating in synergy through various brands including NewDays and Beck's Coffee Shop. With robust funding and infrastructure in place, the company continuously works to innovate and serve its customers better.
Join Beck's Coffee Shop this summer to revitalize your senses with these delightful beverages that promise to refresh both body and spirit!