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Hisense's AI Your Life Revolution at IFA 2025

Hisense, a globally recognized leader in consumer electronics, is set to dazzle audiences at IFA 2025 with an extensive array of AI-driven advancements, all under the captivating theme, "AI Your Life". From perfecting immersive entertainment experiences to elevating everyday household tasks, Hisense aims to showcase the vast potential of AI in transforming daily life.

AI-Powered Entertainment Solutions

Amidst the growing demand for larger screens – especially in the Middle East and Africa (MEA) regions – Hisense is geared to present its state-of-the-art display technologies designed for an unparalleled home entertainment experience. The flagship product, the RGB-MiniLED TV 116" UX, promises deep blacks, vivid colors, and astonishing brightness levels of up to 8,000 nits, making it an ideal centerpiece for movie nights or intense gaming sessions. By employing precise RGB-MiniLED technology, users can expect life-like clarity that brings every scene to life.

Additionally, the company will unveil its breakthrough TriChroma Laser Cinema L9Q, designed to project images up to 200 inches and supports IMAX Enhanced features, ensuring exceptional performance even in brightly lit settings. The Laser Mini Projector C2 Ultra, which offers projections of up to 300 inches, adapts perfectly for various environments, turning ordinary spaces into high-energy gaming zones or charming backyard theaters.

Smart Home Innovations for Effortless Living

Hisense isn't stopping at entertainment; the brand is redefining smart living by integrating cutting-edge AI technologies into everyday appliances. The PureFlat Smart Series refrigerator will feature a 21-inch interactive display, serving as a multifunctional kitchen hub, facilitating meal planning, streaming, and showcasing AI-generated artwork. Coupled with the ConnectLife AI platform, the debuting ConnectLife AI Agent promises to streamline household chores. Solutions like AI Cooking and AI Laundry agents are designed to save energy while making everyday tasks less cumbersome.

The emphasis on energy efficiency and connected living aligns perfectly with the rising consumer demand in the MEA region for intelligent and sustainable solutions. Hisense's innovations present a glimpse into the future of home management, from cooking inspirations to effortless laundry optimization.

Intelligent Climate Control

Understanding the importance of comfort in often humid conditions, the U8 S Pro Air Conditioner will play a vital role in households. This award-winning appliance boasts HI-SENSOR presence detection, which allows the AI-powered voice assistant to respond to up to 18 commands, ensuring a user-centric approach to climate control. With features like air purification through its HI-NANO ion system, the air conditioner adapts to its inhabitants' needs throughout the day, creating a pleasant indoor atmosphere.

Beyond the home, Hisense plans to leverage its expertise in various fields, extending its smart technology influence to both commercial buildings and innovations in automotive air systems. This foresighted approach will not only enhance living conditions but embrace sustainable practices, thereby contributing to broader environmental goals.

A Vision for the Future

As Hisense prepares to present its innovations at IFA 2025, the brand is not just focused on immediate technology but is also championing a holistic vision of how AI can deepen the connection between people and their living spaces. With a clear understanding of consumer desires — bigger screens, energy-efficient products, and a preference for smart living — Hisense is poised to redefine the fabric of home entertainment and management.

This showcase in Berlin highlights Hisense's steadfast commitment to meeting the needs of consumers throughout the MEA region. By bridging the gap between cutting-edge display technologies and smart home solutions, the brand not only enhances how moments are experienced but also significantly supports sustainable living, empowering individuals to embrace the fullness of life at home and beyond.

About Hisense

Founded in 1969, Hisense has rapidly evolved into a significant global player in consumer electronics and home appliances. With operations in over 160 countries, the brand continues to uphold its reputation for delivering exceptional multimedia products and innovative IT solutions. Hisense's impressive accomplishments, including ranking No. 2 in global TV shipments and being the leading brand for televisions over 100 inches, underscore its commitment to quality and customer satisfaction. Further information can be found on the Hisense Middle East website.