Holiday Travel Trends for 2025: Cost, Comfort, and Local Getaways
Holiday Travel Trends for 2025: Cost, Comfort, and Local Getaways
As the festive period of 2025 approaches, a recent report by Sojern, a leading digital marketing platform for the hospitality sector, sheds light on evolving travel trends shaped by economic pressures and shifting preferences. The report highlights a clear pivot towards local travel, later bookings, and an emphasis on value-driven decision-making by travelers worldwide.
Key Shifts in Travel Habits
Noreen Henry, the Revenue Director at Sojern, comments on these changes: “Travelers are making more thoughtful choices about where and how to spend their holiday budgets.” This year, almost 90% of American holidaymakers plan to travel by road instead of air, reflecting a broader trend where consumers opt for closer destinations amid economic uncertainty.
Interestingly, after what many have termed a
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