LiKEY BEAUTY Unveils Fresh Logo and New Innovative Lip Products

LiKEY BEAUTY, the innovative cosmetics brand founded by renowned hair and makeup artists Megu and YUZUKO, is set to debut an exciting new product line on February 24, 2026. This launch not only brings forth two remarkable lip products but also showcases a revamped brand logo that embodies the ethos of the brand: a fusion of simplicity and beauty.

New Product Line: Creemy Lip Tint and Watery Juicy Plumper

The two products making waves in the beauty market are the Creamy Lip Tint, designed to enhance natural beauty with ease, and the Watery Juicy Plumper that doubles as a UV protectant for nurturing lips.

Creamy Lip Tint

This lip tint redefines daily wear with its moist and glossy finish. Here are some points that emphasize its appeal:
1. Stunning Pigmentation: Created with a professional touch, the lip tint offers vibrant color without the heavy look typically associated with layered lipstick. Available in five trendy shades, the tint is designed to evoke that “effortless chic” feeling with each swipe.
2. Nourishing Formula: Packed with nourishing ingredients like mango seed butter and multiple forms of hyaluronic acid, this product promises to keep your lips moisturized and plump. Ingredients such as chamomile extract and rice bran water further prevent dryness, leaving your lips soft and supple.
3. Five Free Formulation: This product is committed to healthy beauty, being free from cruelty, ethanol, parabens, mineral oils, and synthetic fragrances.

The shades include:

- 001 Mellow: A muted peach-pink for that soft look.
- 002 Holiday: A cherry red that’s perfect for holidays, striking yet not too over the top.
- 003 Ripe: A luscious yellow reminiscent of juicy ripe fruit.
- 004 Tempting: A warm dry orange that lifts your spirits.
- 005 Bold: A deep earthy brown empowering you to express bolder styles.

Watery Juicy Plumper

This plumper is designed not only to provide color but also to offer daily UV protection. Here’s what sets it apart:
1. Gentle On Lips: With a cooling sensation from menthol, this plumper enhances the volume of your lips without causing discomfort. Formulated with shea butter and hyaluronic acid, it keeps lips hydrated and smooth.
2. UV Protection: Equipped with SPF 25 PA++, this product protects your lips from harmful UV rays while retaining moisture.
3. Six Free Formulation: Similar to the tint, the plumper is also crafted free from cruelty, ethanol, parabens, petrochemical surfactants, mineral oils, and synthetic fragrances.

The shades offered include:

- 101 Transparent: A soft baby pink, sheer yet color-enhancing.
- 102 Abloom: A muted fig pink, adding a touch of earthiness.
- 103 STELLA: A juicy apricot orange that brightens your smile.

The combination of the Creamy Lip Tint and Watery Juicy Plumper not only delivers beautiful color and shine but also ensures sun protection, making them essential additions to any beauty routine.

Product Pricing and Availability

- Creamy Lip Tint: Priced at ¥1,540 (tax incl) for a total of 8ml and available in five shades.
- Watery Juicy Plumper: Available for ¥1,760 (tax incl) for 6ml and offered in three colors.
- Release: The products will be available for early purchase on the official online store on February 24, 2026, with a public release planned for late February at 100 Loft stores nationwide.

What is LiKEY BEAUTY?

Launched in July 2019, LiKEY BEAUTY integrates the collaborative vision of Megu and YUZUKO, providing cosmetics that celebrate the natural beauty in everyone. The brand name combines ‘like’ and ‘beauty’ to reflect a passion for aesthetics. The recent rebranding and logo refresh symbolize a commitment to evolving beauty standards through the lens of simplicity and comfort.

With their minimalist and relaxed approach, LiKEY BEAUTY continues to redefine cosmetics, encouraging all to embrace their authentic selves effortlessly.

For more information, visit LiKEY BEAUTY.