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EICMA 2025: Celebrating the Spirit of Motorcycling

The curtain has officially risen for EICMA 2025, marking the 82nd edition of the International Motorcycle Exhibition. Set against the beautiful backdrop of Milan, the event will take place from November 4 to 9, drawing motorcycling enthusiasts from around the globe to celebrate their shared passion. This year's theme, "That's Amore," promises to enchant attendees through a vibrant display of motorcycles, industry innovations, and engaging entertainment.

Among the key highlights, this edition boasts over 730 exhibitors, showcasing around 2,000 brands from 50 different countries. It's a significant milestone, especially with ten countries participating for the first time. As always, the spirit of Italian craftsmanship and innovation shines brightly, with Italian companies representing a remarkable 30% of the exhibitors. This underscores Italy's leading position in the motorcycle market, both in Europe and globally.

EICMA has long held a prestigious status within the two-wheel mobility sector, and this year's edition pays homage to the true driving force behind this expansive community: passion. From established names in the industry to new entrants, the event provides a platform for companies to connect with consumers and industry professionals alike.

Milan proudly affirms its role as the world capital of motorcycles, transitioning from a strictly professional trade show to an all-encompassing event that has become essential for both industry mavens and enthusiasts. The nine exhibition pavilions will feature everything from the latest innovations in motorcycle technology to breathtaking world premieres. Attendees can look forward to impressive showcases and attractions aimed at rekindling their love for the motorcycle culture.

In addition to the motorcycle displays, EICMA 2025 will serve up a feast of racing events, shows, and exhibitions in the MotoLive outdoor area. Various renowned personalities and leading riders will also make appearances, creating unforgettable moments for fans eager to meet their idols. This rich program is crafted to highlight the multifaceted nature of the motorcycle world, making it a must-attend for aficionados.

The influx of international exhibitors this year reflects a growing global interest in motorcycles and mobility solutions, showcasing both the diversity and innovation that characterize this dynamic industry. Notably, countries such as Estonia, Georgia, Ireland, Mexico, Panama, and the United Arab Emirates are joining the exhibition for the first time, further enriching the cultural exchange that EICMA cultivates.

With registration for the press and industry professionals taking place on the first two days, the event is designed to facilitate networking opportunities and collaboration across various segments of the motorcycle sector. By welcoming thousands of visitors, the exhibition continues to celebrate and nurture the bond between motorcycle enthusiasts and the vibrant culture surrounding them.

Furthermore, leading stakeholders like EICMA President Pietro Meda and CEO Paolo Magri will be present, alongside regional figures including Lombardy President Attilio Fontana and Milan's Mayor Giuseppe Sala. Their participation underscores the significance of EICMA not only as a business event but as a cultural festival that honors the widespread love for motorcycles and the lifestyle they represent.

As November approaches, anticipation builds amongst motorcycle lovers, industry experts, and casual attendees alike. EICMA 2025 promises to be a celebration like no other, filled with innovation, excitement, and an undying passion for two wheels. Touted as a global benchmark for the motorcycle industry, this year's exhibition will undoubtedly leave a lasting impression as it looks toward the future of mobility.

Mark your calendars and prepare for an unparalleled experience at EICMA 2025 in Milan's Fiera Milano Rho from November 4 to 9. Join the celebration and rediscover your love for motorcycling!