#Japan #Tokyo #Persol Holdings #PLAN-B #SEARCH WRITE

Introduction

In a significant move towards digital marketing self-sufficiency, PERSOL Holdings has integrated 'SEARCH WRITE', an innovative SEO tool developed by PLAN-B, a renowned digital marketing agency based in Shinagawa, Tokyo. This strategic decision aims to foster in-house SEO expertise while ensuring agility and efficiency in their marketing operations.

Background of Implementation

For years, PERSOL Holdings relied on external consulting services for their SEO needs. However, recognizing the necessity of establishing internal know-how, they decided to transition to a self-sufficient approach. With only two team members managing this initiative, the choice of 'SEARCH WRITE' was pivotal due to its intuitive user interface and comprehensive support, allowing swift implementation of SEO strategies. The tool’s user-friendliness and cost-effectiveness, combined with dedicated assistance in addressing challenges, were critical factors in this decision.

Post-Implementation Efforts and Achievements

1. Automation of Tasks and Reduction of Workload

One of the standout features of 'SEARCH WRITE' is its content planning function, which automates the collection and listing of competitor headlines. This advancement eliminated manual labor and significantly reduced task completion time. Additionally, the results-check function allows for the automatic tracking of search rankings, liberating the team from the cumbersome processes of Excel-based management.

2. Significant Increase in Article Production and Conversion Rates

Since the implementation of 'SEARCH WRITE', PERSOL has successfully doubled its annual article output compared to the period before the tool's adoption. This increase directly contributed to higher conversion rates, demonstrating the tool's effectiveness in scaling quality content. Despite the limited team size, the organization has maintained a consistent capacity to produce high-quality articles, ensuring ongoing engagement with their target audience.

3. Achieving Seamless Internalization

The continuous support from customer success teams has been a substantial reassurance during the internalization process. With expert advice from SEO professionals, PERSOL transitioned smoothly to in-house SEO practices, equipping their team with valuable insights and strategies to excel in the digital landscape.

About 'SEARCH WRITE'

Designed for users without prior expertise in SEO, 'SEARCH WRITE' emerges from a wealth of experience provided by PLAN-B's extensive consulting services. The platform's intuitive interface combined with expert support resources enables users to transition from merely understanding SEO to effectively applying it. Businesses can efficiently execute SEO strategies with features such as keyword selection, new article creation, rewriting of existing content, and systematic tracking of implementation and outcomes.

For further details, visit the official website: SEARCH WRITE.

About PLAN-B Co., Ltd.

Founded with a guiding principle to evoke awe and inspiration, PLAN-B has garnered extensive experience in the digital marketing sector over the past 18 years. This agency focuses on leveraging technology and customer orientation to support business growth. Their services encompass SEO, social media marketing, content marketing, and promotion consulting, alongside marketing technology tools like 'SEARCH WRITE' and their influencer marketing platform 'Cast Me!'.

Company Overview:

• - Name: PLAN-B Co., Ltd.
• - Business Areas: Digital Marketing, Marketing DX, ASP, Media, and Human Resources.
• - Headquarters: Osaka and Tokyo, Japan.
• - Representative: Masanori Torimoto
• - Established: October 22, 2003
• - Website: PLAN-B

Media Operations:

• - Latest Digital Marketing Information: 'PINTO!'
• - Recommended Articles on SEO Basics: 'What is SEO? Effective Measures and Case Studies for Ranking High'
• - YouTube Channel: 'PLAN-B Channel'