CHANT to Showcase Sustainable Shampoo Bar at GOOD LIFE Fair 2025 in Tokyo

CHANT to Showcase Sustainable Shampoo Bar at GOOD LIFE Fair 2025

株式会社CHANT is set to participate in the GOOD LIFE Fair 2025, held from September 26-28, 2025, at Tokyo Big Sight. The event, organized by Asahi Shimbun, is among Japan's largest lifestyle exhibitions focusing on sustainable living and well-being. CHANT will present its featured product, the TANE All-in-One Shampoo Bar, recognized as a winner of the Social Products Award 2025. Visitors will have the opportunity to experience and purchase this innovative product directly at booth 1Q-18 in the SDGs Market (within the ethicame area).

The GOOD LIFE Fair gathers various brands dedicated to promoting sustainable lifestyles, and CHANT's participation marks a significant milestone. The TANE All-in-One Shampoo Bar not only replaces shampoo, conditioner, body wash, and facial cleanser but also caters to sensitive skin, is safe for babies, and is perfect for those requiring assistance in caregiving.

Key Features of the TANE Shampoo Bar:

- Gentle Formula: Its mildly acidic formulation makes it suitable for sensitive and baby skin.
- Zero Plastic Waste: Say goodbye to plastic bottles, contributing to a zero-waste lifestyle.
- Eco-Friendly Usage: Saves 70% water during rinsing, demonstrating a commitment to environmental care.

The TANE All-in-One Shampoo Bar excelled from various perspectives—social impact, environmental effect, consumer suitability, and local relevance—earning the prestigious Social Products Award 2025. Details about the award can be found here.

CHANT has also released a report showcasing the effectiveness of TANE in caregiving settings, underlining its potential to ease the burden on caregivers while enhancing the quality of life for users. The report can be accessed here.

In addition to the TANE Shampoo Bar, CHANT will introduce other innovative products:

- KIYOME All-in-One Shampoo Bar (for aging care)
- SAKI Oil Serum (a 9-in-1 time-saving beauty oil)

Statement from Akiko Tanioka, CEO of CHANT:

"CHANT was born from a desire to create a shampoo bar for my son, who has atopic dermatitis. Winning the Social Products Award is a testament to our value in the eyes of consumers and society. At the GOOD LIFE Fair, we aim to provide an experience of a new bathing life that is gentle on both skin and the planet."

Event Overview:

- Event Name: GOOD LIFE Fair 2025
- Dates: September 26-28, 2025
- Time: 10:00 to 17:00 (until 18:00 on the first day)
- Venue: Tokyo Big Sight, West Hall 1 & 2
- Booth: SDGs Market (within the ethicame area) 1Q-18
- Organizer: Asahi Shimbun
- Event Official Website: goodlife-fair.jp
- Exhibitor Page: Exhibitor Details

On September 26 and 27, CEO Akiko Tanioka will be present at the booth for direct interactions with attendees.

We look forward to welcoming you to the Ethical & Organic Market by ethicame, booth 1Q-18—experience the future of sustainable personal care with CHANT.

Company Overview:

- Company Name: 株式会社CHANT
- Location: 5-36-4 Shiba, Minato-ku, Tokyo, Japan
- CEO: Akiko Tanioka
- Established: June 2024
- Business: Planning, production, and sales of sustainable cosmetics and upcycled products
- Official Website: chant.tokyo
- Official Online Store: shop.chant.tokyo