Viceroy Santa Monica and More Than Matcha to Launch Exclusive Daytime Pop-Up During National Matcha Day
In an exciting partnership, Viceroy Santa Monica and More Than Matcha will unveil an exclusive limited-time pop-up at the hotel’s Sugar Palm restaurant starting May 2, coinciding with National Matcha Day. This collaboration marks a significant step for More Than Matcha, as it represents their first hotel partnership, expanding their reach beyond previous short-term pop-up events.
More Than Matcha is renowned for crafting high-quality matcha beverages and celebrating the rituals surrounding this beloved green tea. The venture at Viceroy Santa Monica will feature a carefully curated menu that includes Classic Matchas, Lavender Matchas, Strawberry Matchas, and the unique Tropical Mango Matcha, exclusively available during this pop-up throughout the month of May. The matcha utilized is 100% ceremonial-grade, organic, and sourced from the first harvest in Kagoshima, Japan, aligns perfectly with Viceroy's commitment to providing guests with a premium experience.
Dyami Gonsalves, the Hotel Manager at Viceroy Santa Monica, expresses enthusiasm about the collaboration, stating, "More Than Matcha is a natural fit for Viceroy Santa Monica and an especially meaningful local partner. We strive to create authentic experiences that resonate with the Santa Monica community, and this partnership infuses fresh, wellness-oriented offerings into our Sugar Palm venue."
Rosie Goldwasser, the founder of More Than Matcha, articulates the significance of this partnership, saying, "This collaboration signifies a meaningful evolution for our brand. We want to ensure high-quality matcha is accessible beyond the comfort of home, and this partnership with Viceroy Santa Monica enables us to translate our philosophy into an immersive hospitality experience."
During the month of May, guests can enjoy the vibrant atmosphere at Sugar Palm, designed as an all-day dining destination for both hotel guests and locals. As part of this collaboration, visitors will be invited to experience More Than Matcha’s signature drink lineup through the Summer Cloud Series. This seasonal collection is set to include refreshing cream-top options featuring Classic Matcha, Lavender Matcha, Strawberry Matcha, and the exclusive Tropical Mango Matcha—a drink crafted specifically for Viceroy Santa Monica.
Additionally, for those who wish to recreate these matcha experiences at home, More Than Matcha will provide co-branded recipe cards for the Tropical Mango Matcha with purchases through their website during the collaboration. They will also be offering whisking kits, allowing guests to bring some of the café experience back to their homes.
The launch event scheduled for May 2 will celebrate both National Matcha Day and the debut of this collaboration from 10 AM to 1 PM. This public event will showcase live music from a DJ, complimentary matcha samples for the first 50 attendees, light bites, and specialty beverages exclusive to the occasion. Additionally, guests can indulge in “shot-style” tastings of matcha lattes circulating among attendees. Those who RSVP will be able to enjoy a sneak peek of Viceroy Santa Monica’s upcoming summer cabana experience, designed to elevate the poolside atmosphere through seasonal delights like homemade ice cream sandwiches and refreshing popsicles.
This partnership not only enhances the guest experience at Viceroy Santa Monica but could pave the way for future collaborations. Plans are in motion for a matcha martini mixology class and specialty dessert items to be announced. The synergy between Viceroy Santa Monica’s inviting setting and More Than Matcha’s commitment to quality and experience promises to create a unique offering for Santa Monica locals and visitors alike.
With its stunning location just steps from the Pacific Ocean, Viceroy Santa Monica is poised to deliver a memorable experience for all who participate in this innovative matcha pop-up. As this partnership unfolds, it’s clear that both brands are committed to fostering a community around the joys of matcha and wellness-centered living.
For more information, visitors can follow Viceroy Santa Monica on their social media and website or visit More Than Matcha to explore their offerings.
More Than Matcha is renowned for crafting high-quality matcha beverages and celebrating the rituals surrounding this beloved green tea. The venture at Viceroy Santa Monica will feature a carefully curated menu that includes Classic Matchas, Lavender Matchas, Strawberry Matchas, and the unique Tropical Mango Matcha, exclusively available during this pop-up throughout the month of May. The matcha utilized is 100% ceremonial-grade, organic, and sourced from the first harvest in Kagoshima, Japan, aligns perfectly with Viceroy's commitment to providing guests with a premium experience.
Dyami Gonsalves, the Hotel Manager at Viceroy Santa Monica, expresses enthusiasm about the collaboration, stating, "More Than Matcha is a natural fit for Viceroy Santa Monica and an especially meaningful local partner. We strive to create authentic experiences that resonate with the Santa Monica community, and this partnership infuses fresh, wellness-oriented offerings into our Sugar Palm venue."
Rosie Goldwasser, the founder of More Than Matcha, articulates the significance of this partnership, saying, "This collaboration signifies a meaningful evolution for our brand. We want to ensure high-quality matcha is accessible beyond the comfort of home, and this partnership with Viceroy Santa Monica enables us to translate our philosophy into an immersive hospitality experience."
During the month of May, guests can enjoy the vibrant atmosphere at Sugar Palm, designed as an all-day dining destination for both hotel guests and locals. As part of this collaboration, visitors will be invited to experience More Than Matcha’s signature drink lineup through the Summer Cloud Series. This seasonal collection is set to include refreshing cream-top options featuring Classic Matcha, Lavender Matcha, Strawberry Matcha, and the exclusive Tropical Mango Matcha—a drink crafted specifically for Viceroy Santa Monica.
Additionally, for those who wish to recreate these matcha experiences at home, More Than Matcha will provide co-branded recipe cards for the Tropical Mango Matcha with purchases through their website during the collaboration. They will also be offering whisking kits, allowing guests to bring some of the café experience back to their homes.
The launch event scheduled for May 2 will celebrate both National Matcha Day and the debut of this collaboration from 10 AM to 1 PM. This public event will showcase live music from a DJ, complimentary matcha samples for the first 50 attendees, light bites, and specialty beverages exclusive to the occasion. Additionally, guests can indulge in “shot-style” tastings of matcha lattes circulating among attendees. Those who RSVP will be able to enjoy a sneak peek of Viceroy Santa Monica’s upcoming summer cabana experience, designed to elevate the poolside atmosphere through seasonal delights like homemade ice cream sandwiches and refreshing popsicles.
This partnership not only enhances the guest experience at Viceroy Santa Monica but could pave the way for future collaborations. Plans are in motion for a matcha martini mixology class and specialty dessert items to be announced. The synergy between Viceroy Santa Monica’s inviting setting and More Than Matcha’s commitment to quality and experience promises to create a unique offering for Santa Monica locals and visitors alike.
With its stunning location just steps from the Pacific Ocean, Viceroy Santa Monica is poised to deliver a memorable experience for all who participate in this innovative matcha pop-up. As this partnership unfolds, it’s clear that both brands are committed to fostering a community around the joys of matcha and wellness-centered living.
For more information, visitors can follow Viceroy Santa Monica on their social media and website or visit More Than Matcha to explore their offerings.
Topics Consumer Products & Retail）
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