#Canada #Toronto #Ecommerce #Tulip #Humankind

Tulip Acquires Humankind for Enhanced Customer Engagement

In a significant strategic move, Tulip, a leader in integrated clienteling and point-of-sale (POS) solutions, announced the acquisition of Humankind. This acquisition is set to reshape the landscape of omnichannel customer engagement by merging Humankind’s innovative eCommerce clienteling solutions with Tulip’s extensive clienteling platform.

Founded by David Weissman, a veteran in the eCommerce sector, Humankind has made a name for itself as a frontrunner in creating personalized online shopping experiences. Weissman’s experience spans over 25 years, during which he has held prominent roles in retail technology, including leadership positions at GSI Commerce and major retail brands like Target and BCBG. His vision aligns closely with Tulip’s to enhance personalized interactions in retail.

With this partnership, Tulip will assimilate Humankind's eCommerce capabilities, greatly benefiting both companies' clients. Notable brands such as MM LaFleur and Dermstore are part of Humankind's portfolio, and they will now have access to a unified platform that manages customer relationships seamlessly across online and offline channels. Tulip's commitment to fostering innovation in clienteling will be a cornerstone as they integrate Humankind’s expertise.

"We are excited to join forces with Tulip," stated David Weissman. "The synergy between our innovative approach to eCommerce and Tulip’s vision for omnichannel clienteling creates immense value for our customers, enabling them to deliver exceptional experiences."

Tulip Chief Executive Officer Ian Rawlins expressed that this acquisition marks a pivotal point for the company. The merger not only broadens Tulip’s market reach but also enhances their capability to facilitate personalized shopping journeys. It allows Tulip to support retailers in navigating the complicated paths customers take in omnichannel shopping, fostering deeper, one-on-one engagements.

Historically, clienteling solutions tended to be limited by channel, catering to either physical or online stores separately. The innovation brought by Humankind allows Tulip to bridge this divide. By integrating Humankind’s clienteling solutions designed for eCommerce onto Tulip's platform, retailers can now leverage tailored experiences that cater to individual customer preferences, regardless of how they choose to shop.

The goal is clear: empower retailers to provide exceptional shopping experiences through a unified engagement platform. This strategic acquisition is seen by both Tulip and Humankind as a step towards revolutionizing retail engagement for the better.

As a full-service retail customer engagement platform provider, Tulip has already partnered with numerous high-profile retail clients, including luxury brands like David Yurman, Versace, and Michael Kors. With the addition of Humankind's offerings, Tulip is set to further modernize retail experiences, realizing the potential for enriched connections between brands and their customers.

In today's complex shopping environment, where seamless interactions across multiple channels are critical, the combination of Tulip and Humankind stands to redefine customer engagement standards in the retail sector. The future looks bright for retailers seeking to enrich their customer relationships through personalized experiences.

About Tulip

Tulip is the world's largest cloud-based retail customer engagement provider, specializing in integration of clienteling and POS systems that facilitate omnichannel commerce. By fostering deep connections with customers, Tulip empowers retailers not only to fulfill orders efficiently but also to enhance overall store productivity and engagement efforts.