Celebrate a Decade of FRED PERRY SHOP TOKYO with a Special Anniversary Party
On September 4, 2026, FRED PERRY will host an anniversary party celebrating the tenth year of its flagship store in Tokyo, located in the vibrant area of Jingumae, Shibuya. Opened in 2016, FRED PERRY SHOP TOKYO has become a significant cultural hub, embodying the spirit of British subculture through its innovative design inspired by factory architecture. With a striking exterior constructed from approximately 45,000 bricks, the store is not just about fashion — it serves as a social venue where music culture and community intersect.
As we mark this significant milestone, we invite everyone to join our anniversary party as a gesture of gratitude to all who have supported the brand and the store over the years. The event will feature a variety of attractions including an original photo booth, British-inspired food and beverages, and exciting DJ performances. Designed to provide a true taste of British culture, the event promises to be a memorable experience.
For our guests, we will also be distributing a special ZINE created in collaboration with the cultures and communities that have walked alongside FRED PERRY. This limited-edition ZINE will be available on a first-come, first-served basis. Additionally, attendees will receive an exclusive coupon, allowing them to deduct 1,000 yen from purchases over 10,000 yen — valid at all FRED PERRY stores across Japan (excluding Kyoto Isetan) and at our online shop.
The details for the anniversary party are as follows:
Admission is free and open to all, but please note that since alcoholic beverages will be served, guests may be required to show a valid ID for age verification.
About the performers: BOMI is an influencer and model who gained international attention through a love reality show, and is renowned for her passion for men's beauty and self-improvement. Meanwhile, MOTOKI has made waves in the fashion and advertising sectors as a model and DJ, recently embracing a more focused DJ career with appearances at events associated with prominent fashion and lifestyle brands.
FRED PERRY’s story began in 1952 when Wimbledon’s triple champion, Frederick John Perry, set out to create a brand reflecting the dynamic British subculture. The original FRED PERRY shirt has been proudly manufactured in its classic style for over 60 years and has transcended its origins in sportswear to become a uniform of subcultures.
The brand has consistently attracted creatives and trendsetters and has found inspiration in various communities, from rebellious youth to musicians and film-makers. The iconic laurel wreath logo distinguishes the brand, recognizable in dance floors, stadiums, and beyond, making FRED PERRY a symbol of a rich heritage that continues to resonate with new generations.
Mark your calendars for this thrilling celebration that promises not just a look back at the legacy of FRED PERRY but also an exciting glimpse into its future. We hope to see you all there!
As we mark this significant milestone, we invite everyone to join our anniversary party as a gesture of gratitude to all who have supported the brand and the store over the years. The event will feature a variety of attractions including an original photo booth, British-inspired food and beverages, and exciting DJ performances. Designed to provide a true taste of British culture, the event promises to be a memorable experience.
For our guests, we will also be distributing a special ZINE created in collaboration with the cultures and communities that have walked alongside FRED PERRY. This limited-edition ZINE will be available on a first-come, first-served basis. Additionally, attendees will receive an exclusive coupon, allowing them to deduct 1,000 yen from purchases over 10,000 yen — valid at all FRED PERRY stores across Japan (excluding Kyoto Isetan) and at our online shop.
The details for the anniversary party are as follows:
- - Date & Time: September 4, 2026, from 18:00 to 20:00
- - Venue: FRED PERRY SHOP TOKYO, 5-9-6 Jingumae, Shibuya, Tokyo
- - Food & Drink: Provided by BIG BABY ICECREAM, a family-friendly ice cream diner offering ice cream, coffee, and cocktails made fresh daily.
- - DJ Performers: BOMI and MOTOKI will keep the vibes alive with their electrifying sets.
Admission is free and open to all, but please note that since alcoholic beverages will be served, guests may be required to show a valid ID for age verification.
About the performers: BOMI is an influencer and model who gained international attention through a love reality show, and is renowned for her passion for men's beauty and self-improvement. Meanwhile, MOTOKI has made waves in the fashion and advertising sectors as a model and DJ, recently embracing a more focused DJ career with appearances at events associated with prominent fashion and lifestyle brands.
FRED PERRY’s story began in 1952 when Wimbledon’s triple champion, Frederick John Perry, set out to create a brand reflecting the dynamic British subculture. The original FRED PERRY shirt has been proudly manufactured in its classic style for over 60 years and has transcended its origins in sportswear to become a uniform of subcultures.
The brand has consistently attracted creatives and trendsetters and has found inspiration in various communities, from rebellious youth to musicians and film-makers. The iconic laurel wreath logo distinguishes the brand, recognizable in dance floors, stadiums, and beyond, making FRED PERRY a symbol of a rich heritage that continues to resonate with new generations.
Mark your calendars for this thrilling celebration that promises not just a look back at the legacy of FRED PERRY but also an exciting glimpse into its future. We hope to see you all there!
Topics Consumer Products & Retail）
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