#Japan #Tokyo #FamilyMart #FAMIMA CAFÉ #World Brewers Cup

Experience the Ultimate Taste at FamilyMart's FAMIMA CAFÉ

FamilyMart, one of Japan’s leading convenience stores, is set to celebrate its 45th anniversary in September 2026. In line with its commitment to innovation and customer satisfaction, the company is launching what it claims to be its most delicious coffee yet. This exciting new offering, made possible through the installation of cutting-edge coffee machines, aims to enhance the overall coffee experience for customers. The rollout across approximately 16,400 locations is slated for completion by June 2, 2026.

A Coffee Revolution with Cutting-Edge Machines

Since its renewal in 2013, FAMIMA CAFÉ has focused on sourcing premium coffee beans and perfecting brewing techniques. Now, after nearly seven years, the introduction of a new coffee machine has been completed across all locations. These machines feature adjustable grinders tailored for different types of coffee, allowing for hand-dripped coffee experiences that replicate the skill of professional baristas.

During its initial launch, over 300 million cups were sold within the first year, demonstrating significant customer enthusiasm. Here are three key highlights that underline this remarkable achievement:

1. Record Number of Menu Options

By incorporating a user-friendly touchscreen interface, FAMIMA CAFÉ has expanded its menu offerings to an unprecedented 45 different selections. This allows customers to select a coffee that suits their mood and preferences, ensuring that every cup provides a uniquely balanced and delicious experience. Plans are already in place to increase this variety to around 60 selections by the end of 2026.

2. The Best Taste Yet

Internal surveys have shown that the new coffee machine’s output has received the highest ratings for flavor, aroma, and richness compared to previous versions. Customers can expect an unmatched tasting experience, with every cup brewed to perfection.

3. World-Class Expertise

The new coffee machines utilize techniques developed by Tetsu Kasuya, the World Brewers Cup champion of 2016. His innovative brewing method, known as the “4:6 method,” improves the extraction process, leading to a smoother and more consistent flavor profile. The machines now mimic his hand-drip technique effectively, ensuring quality in every serving.

Introducing the In-Demand LL Size

Accompanying this new coffee rollout is the introduction of a larger LL size. Market testing has indicated an approximately 8% increase in sales where the LL size was trialed. With growing trends in larger drink options and slow sipping habits, this new size is designed to cater to various drinking occasions.

Pricing of Popular Coffee Options

• -FamilyMart offers a diverse range of coffee products at competitive prices:
• - Blend Coffee

S: ¥139
M: ¥204
L: ¥241
LL: ¥297

• - Iced Coffee

S: ¥139
M: ¥232
L: ¥320
LL: ¥343

• - Café Latte

M: ¥204
L: ¥241
LL: ¥297
With LL sizes made available across all drinks by June 2, 2026, coffee lovers can enjoy a truly rich and satisfying beverage experience.

Innovations in Coffee Presentation

The introduction of new designs for coffee cups and merchandise is also part of the initiative. These fresh designs aim to seamlessly blend functionality with everyday lifestyle and are part of a collaboration with the renowned creative director NIGO®. You can expect stylish cups that enhance not just the pleasure of drinking coffee, but the entire coffee experience.

Launching Unique Merchandise

Customers can also look forward to exclusive merchandise, including:

• - Famima Cafe Tumbler (¥1,500)
• - 3D Rubber Keychain (¥1,400)
• - Metal Keychain (¥1,400)

These items are designed to be functional and representative of the FAMIMA CAFÉ brand, making them perfect for coffee fans to carry their favorite drinks in style.

Engaging Campaigns to Enhance Enjoyment

Two key campaigns will support the new coffee line:
1. Coffee Refill Coupon Campaign: Purchase a coffee and receive a coupon for next time, offering customers a discount.
2. Social Media Engagement: Follow FAMIMA on social media and participate for a chance to win substantial prizes.

The efforts of FamilyMart aim not only to provide delicious beverages but to continually adapt to changing consumer preferences and enhance customer engagement. As they embark on this journey toward excellence, we can anticipate even more innovations from this beloved convenience store chain.

Conclusion

With innovative machines designed by experts, a widened menu, and an overall commitment to quality, FamilyMart is set to surprise customers with its best coffee to date. As they strive to be your go-to convenience store, expect nothing less than an exceptional taste experience that truly meets evolving lifestyle needs. Stay tuned as they continue to redefine convenience and quality in the coffee market.