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Nicole Lodowski Recognized as a Leading Innovator in Healthcare Marketing

In a remarkable celebration of talent and dedication, Nicole Lodowski, Managing Director at Petauri, has been awarded a prestigious spot in the 2025 MM+M 40 Under 40 list. This accolade is a celebration of her significant contributions in the realm of healthcare marketing and communications, reflecting her relentless commitment to improving patient outcomes and advancing the biomedical landscape.

Acknowledging Excellence in Healthcare

The MM+M award, which honors emerging leaders within the pharma, biotech, and life sciences sectors, highlights those making a notable impact. Nicole's recognition alongside other trailblazers emphasizes her innovative vision that is crucial in today's health ecosystem.

Nicole Lodowski joined Petauri in 2024, where she is establishing the U.S. Health Economic and Outcomes Research (HEOR) consultancy team. In this significant role, she is developing the evidence capabilities that support Petauri’s overarching mission: to enhance patient access to vital healthcare innovations. Her strategic insight, paired with a keen understanding of market dynamics, has allowed her to identify industry trends and client needs ahead of time, earning her a reputation as a trusted advisor.

Building a Foundation for Change

As part of Petauri, which is based in Nashville, Tennessee, Nicole's efforts to build a comprehensive evidence team from the ground up display her skills in leadership and strategic planning. She believes that the work done at Petauri has direct repercussions on patient lives, emphasizing the importance of meticulousness in every aspect of her work.

Mridul Malhotra, Chief Strategy Officer at Petauri, expressed enthusiasm for Nicole’s recognition, stating, “She exemplifies uncompromising excellence in everything she does. Her work reflects the understanding that every detail matters because it impacts patient lives.”

This accomplishment doesn't just add to Nicole's accolades; it also reinforces Petauri's vision of enhancing patient health outcomes and expediting access to groundbreaking medical solutions.

As part of the MM+M 40 Under 40 class, Nicole will join other honorees at a celebratory dinner scheduled for February 11, 2025, in New York City, honoring their achievements and commitment to transforming healthcare marketing strategies.

Petauri’s Mission

Founded in 2023, Petauri is a purpose-built pharmaceutical services platform designed to improve outcomes across the medical spectrum. The organization, founded by Dan Renick in partnership with Oak Hill Capital, focuses on launching, acquiring, and integrating various specialized companies within the healthcare sector. With an investment exceeding $250 million, Petauri is committed to collaborating with pharmaceutical and life sciences clients to establish the value of medical advancements, ensuring that crucial innovations reach those in need without delay.

Petauri continues to expand its services, recently launching Petauri Advisors and acquiring notable companies including The Kinetix Group and Formulary Insights, further enhancing their capabilities in market access and patient services.

With Nicole Lodowski at the forefront of these initiatives, the future looks promising not only for Petauri but also for the healthcare sector at large, where leadership and innovation are essential to meeting the evolving demands of patient care.

For further details on the MM+M 40 Under 40 program and to keep up with Nicole's journey, visit MM+M's official website.